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“Consumers want portability in a point and shoot, and we think our ultra-slim ST70 and ST60 address that desire, Mr. S J Park, CEO of Samsung Digital Imaging Company. “Despite their size, both the ST70 and ST60 are feature-packed and ideal for beginner and advanced photographers who want a well-equipped but easy to use, compact camera.”
Improved Optics
Samsung’s new models feature improved 27mm wide-angle lenses (for ST70) and 27.5mm wide-angle lenses (for ST60) when compared to their predecessor, the ST50. The ST70 has a versatile 5x optical zoom, which is paired with Dual Image Stabilization (IS) to help reduce image blur by combining both Optical and Digital Image stabilizers to produce sharp images. The ST60 offers an expanded 4x optical zoom and features Digital Image Stabilization.
Creative Effects Add to the User Experience
New image effects available with the ST70 and ST60, such as Fisheye and Lomo, let the consumer easily add a touch of creativity to their photos. Similar to other Samsung compact cameras, this duo offers a long list of user-selectable Photo Styles including Normal, Soft, Vivid, Forest, Retro, Cool, Calm, Classic, Negative, Custom RGB and two new options: Sketch and DeFog Clear/Fog Lifting, which cuts through the haze to take clear photos.
HD Video Recording
The ST70 and ST60 put high-definition video recording in the palm of users’ hands thanks to the ability to record video at a resolution of 720p / 30fps, using H.264 compression. Additionally, to further simplify users’ ability to record the best video possible, the cameras offer Samsung’s advanced scene recognition technology, Smart Auto (Still & Movie). Smart Auto has been upgraded from the ST50 as it can now be used with video as well as with still images. Similar to the way the technology analyzes the composition of an image when capturing digital stills, the technology will do the same for video, automatically choosing between one of four pre-programmed settings and selecting the setting that will yield the best footage with proper exposure and color balance.
Additional Control
Consumers who want a little more control over their picture-taking can opt to use the Program mode or choose from a long list of Scene modes. Program mode allows the user to manually set options including ISO, white balance, metering mode, AF, and exposure compensation. Choosing a scene mode that best matches the shooting environment also provides users with some control but doesn’t require much effort since the camera automatically adjusts the settings for the selected mode. Available scene modes include Beauty Shot, Night, Frame Guide, Portrait, Children, Landscape, Close-up, Text, Sunset, Dawn Backlight, Beach & Snow, and Fireworks.
About Samsung Digital Imaging
Samsung Digital Imaging Co. Ltd. is a leader in photo imaging technology, digital cameras and optical devices.The company offers a range of high-performance digital compact and DSLR cameras, introducing cutting-edge features to meet consumer needs.Samsung began developing film cameras in 1979 and has led the growth of the digital imaging market through its advanced technology and innovation. For more information, please visit www.samsungimaging.com
News Source: Samsung Electronics
Web Site: http://www.samsung.com
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