- - Presentations Offer Insight into the Latest Mobile Marketing Strategies and Consumer Behavior
Management of Poynt Corp. believes that as emerging markets such as Asia understand how to leverage the power of mobile advertising, global brands will become more eager to capture the spending capabilities of the buyer. By 2030 it is estimated that 85% of middle class consumption of goods and services will come from Asia. Mobile is used by 77% of the world's population, of this 73% comes from emerging markets(1).
“With an increasing number of sites and mobile apps competing to help consumers find local businesses, the key to success is putting the user first and making sure they have the highest quality data available,” said Glover-Campbell. “In selecting top tier partners such as Timescity.com, Yellow Pages and toptable, we are able to deliver the most accurate, high quality data.”
Recent research from Implied Intelligence(2) indicates that yellow pages sites outperform Google, Foursquare and Yelp in local search and accuracy, despite all of these services scraping their local data from yellow pages directories. It is partnerships and deep data integration with these yellow pages directories that has allowed Poynt to provide its user base with the most accurate and robust data. Users now expect this information to be delivered at top value, and this will be a notable theme at the MMA Forum in Singapore.
“The MMA Forum will present new opportunities for brands and marketers to use context, indirectly connecting with customers through hyper-local consumer engagement,” added Glover-Campbell. “The MMA Forum will offer valuable perspectives in providing quality data along with mobile marketing strategies for effectively targeting today's consumers through location-based services and mobile search.”
On Monday, April 23, 2012 at 1:00 p.m. SGT, Ms. Glover-Campbell will participate on a workshop panel entitled “Insights Into Mobile Marketing Strategies and Tactics for Effectively Targeting Today's Consumers.” The panel will create peer-to-peer discussions and will share strategic insights and tactics on what is working and what is not working in mobile marketing across marketing sectors, including the critical importance of context in delivering mobile marketing services. Joining her on the panel will be Alex Burke, managing director of Asia Pacific at Tigerspike, and Jason Chiu, chief executive officer at Cherrypicks. Hanis Harun, Global Executive Director of Consumer Insights and Innovation at Nielsen, will moderate the panel.
On Wednesday, April 25, 2012 at 12:50 p.m. SGT, Ms. Glover-Campbell will present a case study entitled “In a Saturated App Market, What Makes an App Stand Out and Become a Consumer Favorite?” The presentation will provide insight into understanding how consumer behavior is dynamic and demonstrate how brands can connect directly with the consumer in a contextually relevant manner to influence purchasing decisions.
For more information on MMA Forum Singapore, please visit: http://www.mmaglobal.com/events/forums/singapore2012/overview.
About the Poynt Platform
Poynt is a convenient and timesaving GPS-enabled mobile local search and advertising platform that connects consumers to local offers, businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites, read reviews and book dining reservations or find and interact with local coupons and offers.
Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the platform. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.
About Poynt Corporation
Poynt Corp. (about.poynt.com) (TSX VENTURE: PYN)(OTCQX: PNYTF) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) and advertising platform, Poynt (www.poynt.com), enhances a user's ability to connect with the people, businesses and events most important to them. Poynt is available on Android, iPhone, Windows Phone and Nokia devices, along with BlackBerry smartphones and BlackBerry PlayBook Tablets in Canada, the United States, Europe, India and Australia. Poynt Corp. entered the mobile publishing space with the acquisition of an advertising publishing platform in January 2011. Whether through the Poynt Local Search Platform or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN and in the United States on the OTCQX under the symbol PNYTF.
Important Cautions Regarding Forward-looking Statements
This news release contains forward-looking statements relating to, but not limited to: the effect of an emerging mobile advertising industry on Poynt Corp.; expectations regarding future growth and consumer adoption trends in the mobile advertising industry; effect of strategic use of mobile local advertising on growth and financial results; ability of mobile advertising to capture the spending capabilities of buyers; estimated consumption of goods and services that will come from Asia; ability of Poynt to deliver accurate and high quality data; the performance of search sites with respect to local search and accuracy; user expectations; and other statements that are not historical facts. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.
These forward-looking statements are based on certain key assumptions regarding, among other things: future technological developments; the cost of expanding product lines; the impact of increasing competition; the continuity of existing business relationships; the continued successful development, implementation and execution of the Poynt Platform; continued growth in number of active users of mobile apps; continued adoption by users of mobile advertising; risk that the consumption rate of goods and services in Asia is lower than predicted; conditions in general economic and financial markets; ability to obtain all necessary regulatory approvals; and ability to obtain financing on acceptable terms. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: the deteriorating economic and market conditions that could lead to reduced spending on information technology products, including mobile advertising; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company‘s strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company’s existing and newly introduced products; the success of brand development efforts; risks associated with strategic alliances; failure of counterparties to perform on contracts; failure to successfully negotiate contracts; failure to successfully negotiate additional preload agreements; reliance on distribution channels; product concentration; need to develop new and enhanced products; failure to obtain necessary regulatory approvals; potential product defects; ability to hire and retain qualified employees and key management personnel; risks associated with changes in domestic and international market conditions and the entry into and development of new markets for the Company's products; and the risks described under “risk factors” in our Annual Information Form for the year ended December 31, 2010 which is available on our SEDAR profile (www.sedar.com).
Forward-looking statements and other information contained herein concerning the industry in which Poynt Corp. operates and Poynt Corp.'s general expectations concerning this industry are based on the use of data from publicly available industry sources, market research and industry analysis and on assumptions based on data and knowledge of this industry which Poynt Corp. believes to be reasonable. However, this data is inherently imprecise. While the Company is not aware of any material misstatements regarding any industry data presented herein, the industry in which Poynt Corp. operates involves numerous risks and uncertainties and is subject to change based on various factors.
The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Additionally, the Company undertakes no obligation to comment on expectations of, or statements made by, third parties in respect of the forward-looking statements identified above.
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- Media Contact
- Poynt Corporation
North American Public Relations Contact:
Global Results PR for Poynt Corporation
Investor Relations Contact Poynt:
Liolios Group, Inc.
Scott Liolios or Matt Glover
European Media Communications Contact:
CC-Group Communications Ltd., for Poynt Corporation
Nicole Littlewood or Howard Jones
+44 118 920 7650