However, one of the most common items on the wish list of foreign tourists is experiencing traditional Korean cultural attractions. So a lot of tourists visit Gyeongbokgung, Biwon, Korean-style houses and Korean restaurants (enjoying dishes such as kimchi and bulgogi) that are found in Insa-dong, filming locations for famous Korean dramas, fan meetings for hallyu stars and attend concerts of k-pop artists. Thus, there are certain Korean tourist attractions that are in high demand, but at the same time, the number of these attractions are very limited. In particular, Japanese tourists that frequently visit Korea often complain that there are not enough tourist attractions and they have no other places to visit.
Some items which are representative of Korea are the hanbok(Traditional Korean Dress), Korean food and Korean-style houses (hanok).
Hanbok designer Ahn has been designing premier hanbok dresses as it has been passed down as a family business for three generations and the rental prices for her hanbok dresses are sometimes more expensive than purchasing a customized hanbok. Normal rental prices for an Ahn's Hanbok is fairly expensive (ranging from 150,000 Korean Won to 330,000 Korean Won) (visit the homepage at www.hanbokrent.kr). Recently, many people have been seeking to rent luxury hanbok designs rather than purchasing a custom fitted hanbok dress for traditionally celebrated events such as 70th birthdays, first birthdays, engagement dinners as well as weddings (hanbok for the groom, bride and the mothers of both sides).
Deputy Section Chief Row-Un Jeong at Ahn Co., Ltd. emphasized that accessibility of rental hanboks by stating that “Ahn's Hanbok is a franchise chain that has over 17 stores in Seoul and its outskirts which makes it easy for customers to visit.”
In the past few years, the demand for taking studio pictures while wearing a hanbok dress among Japanese, American and Chinese tourists has increased significantly. For example, many foreign tourists are visiting certain Ahn‘s Hanbok stores (Cheongdam Gangnam Main Store, Lotte World Jamsil Store) in Seoul based upon word-of-mouth. As a result of the increased demand to experience the Korean hanbok culture, Ahn’s Hanbok has launched a tourist package where tourists can take pictures dressed up in a luxurious and beautiful hanbok.
Department head Ms. Yun Jeong Choi of Ahn‘s Hanbok stated that “Korean historical dramas such as ‘Daejanggeum’, ‘Gung‘, ‘Isan’, ‘Dongi‘, ‘Haereul Pumeun Dal’ are very popular overseas. Foreign tourists themselves can become a hero or heroine of a Korean historical drama and also get a firsthand taste of the most recent 2012/2013 collection of Ahn Geun Bae Hanboks through the Korean traditional clothing hanbok culture experience package.”
There is an old saying: “When in Rome, do as the Romans do.” We hope that tourists can take away from their visit to Korea with a feeling of complete accomplishment of experiencing the real authentic traditional hanbok. Furthermore, as it is said “when wearing a hanbok, it will bring good fortune and it is a sacred clothing that wards off any misfortune” (see Chosun Ilbo, page A37, May 13, 2010), its underlying meaning is much more special.
Korean traditional clothing Hanbok Culture Experience Package
1. Economy Package: Hanbok dress-up experience + photo shoot (1 piece, 60,000 Korean Won)
2. Standard Package: Hanbok dress-up experience + photo shoot (3 pieces, 100,000 Korean Won)
3. Premier Package: Hanbok dress-up experience + expert studio photo shoot + souvenir frame (3 pieces, 250,000 Korean Won)
Contact No.: 82-2-543-7273
The most famous Hanbok house, “Ahn‘s Hanbok” which has kept traditions for 34 years out of concern for the one percent of Koreans not only maintains quality for the corporate slogan of “Luxury Hanbok, but also boasts of its leading design standards even in the field of fusion Hanbok not to speak of traditional Hanbok. ”Ahn’s Hanbok" has been constantly loved by many customers as luxury traditional outfit asking for over one million won with its high-class design and quality.