2 pachinko machines and 6 pachislot machines were sold during the year ended March 31, 2012, as overall performance was largely in line with the outlook.
The Company introduced the pachinko machine “CR Evangelion 7” during Q4. Expansion was maintained in the pachislot market as pachislot machines such as “Evangelion—the Heartbeat of Life” and “Monster Hunter” were released. Due to shifting part of sales of “Monster Hunter” to the next fiscal year, the total PS sales remained 412,390.
Sales of 480,000 PS machines expected
In the Pachinko sales business, the Company has strengthened the sales line up with allied manufacturers as well as launching the first title with Kyoraku Sangyo under the new brand. In the Pachislot sales business, the Company continues to provide major titles in the expanded market. Sales of 480,000 PS machines （YoY ＋68,000）are expected for the year ending March 31, 2013.
Shifting to IP core business model
The Company became a listed company in March 2003, and since then launched a strategy based on the multi-faceted use of IP as a foundation for gaining a competitive advantage. In order to pursue its strategy and expand for the future, the Company has evolved the business model to IP core business consisting of 4 elements, Comics, Animation, Movie/TV, and Merchandising (Interactive Media, Consumer Products, and PS). The Company is aiming to maximize gaining and creating IPs value, and maximize profit through the synergistic effect of these 4 elements.
Fields Corporation and the Fields Group have a mission to provide “The Greatest Leisure for All People” in the form of products and services to meet the needs of a society with increasing leisure time. We are also identifying business opportunities through research, analysis and forecasting of lifestyle and environmental changes, and developing our business in a wide range of entertainment fields including the pachinko/pachislot field as well as video, mobile content, animation, publishing and sports.