(HONG KONG AND PRINCETON, N.J.--Korea Newswire) July 12, 2012 -- Assist America Asia Limited, a licensed provider of Assist America, Inc., is pleased to welcome Céline Pham as Head of Product Innovation and Client Relations – Asia, effective immediately.

Ms. Pham brings a proven track record of successfully leading teams to implement changes and achieve strategic company goals by utilizing her knowledge and understanding of the global business environment and its potential cross-cultural challenges.

Most recently, she worked at ING Life in Bangkok, Thailand as head of the Product, Strategic Planning and Marketing Departments, where she restructured the product team and improved the product mix leading to a substantial increase in profit margins within six months, as well as built the marketing team to better support strategic initiatives of the company. Prior to this, she had been instrumental to the successful reorganization, strengthening and development of the marketing, sales and customer services divisions of various other global companies within the travel assistance and insurance sectors.

“Ms. Pham has the vast experience and necessary leadership qualities to support Assist America‘s move forward in Asia’s fast developing travel assistance market,” says Steve Novkov, Assist America's chief representative in Asia. “She has a strong and successful background in product and market development that will help China Assist be an innovative leader in the industry. We are pleased to have her join our organization.”

Ms. Pham was educated at the École Supérieure de Commerce et d'Industrie, in Montpellier, France at their School of Management. She is fluent in French, English, Vietnamese, Thai and German.

Founded in 1990, Assist America, Inc. provides global emergency assistance services in partnership with various benefit plans. The company, headquartered in Princeton, New Jersey, serves more than 30 million members and over 300,000 enterprises through programs from the world's most prominent group benefit providers. For more information about Assist America, visit www.assistamerica.com.