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NIELSEN: KOREA RANKED THE 5TH GLOBALLY AMONG TOP 10 CREDIT CARD USING MARKETS

KOREAN CONSUMERS (39%) RANKED THE 1ST GLOBALLY AMONG THOSE WHO RELY ON FINANCIAL PLANNER/ADVISER ON THEIR INVESTMENT DECISION
KOREAN INVESTORS (56%) ARE CONSERVATIVE ON INVESTMENT RISK…FEMALES (63%) ARE MORE CONSERVATIVE THAN MALE INVESTORS (51%)

출처: 닐슨코리아 (NYSE NLSN)
2012-07-12 09:38
  • (Graph 1) Finance/Investment Decisions

  • (Graph 2) Perception on Investment Risk

뉴욕--(뉴스와이어) 2012년 07월 12일 -- Korea ranked the 5th globally among top 10 credit card using markets, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Nielsen’s study shows that 7 out of 10 Korean consumers (70 percent) indicate they use credit cards as a common payment method for dining, shopping and entertainment activities.

The Nielsen Global Survey of Investment Attitudes surveyed between February 2 and February 27 with more than 28,000 Internet respondents in 56 countries shows that credit card usage in highest in Israel (84 percent), followed by Hong Kong (76 percent), France (75 percent) and Turkey (75 percent). China (70 percent) ranked the 5th together with Korea.

Korean consumers also prefer to pay with cash(67 percent) and debit cards(36%) while majority of the global consumers pay with cash(80 percent), followed by credit cards(52 percent) and debit cards(43 percent).

Of those that use credit cards, most of Korean consumers (85 percent) indicated they repay all of their credit cards in full each month, which is higher than the global average (68 percent) and ranked the 4th globally amongst the total markets surveyed.

“Through this survey, we can reaffirm that credit cards usage in Korea is much higher and analysed why Korean consumers prefer credit cards to cash when it comes to a common payment method. It is because that Korean consumers utilize credit cards as not only a payment tool but also an investment technique by making use of a variety of benefits such as discount and point saving provided by credit cards company.” said SeongRim Sohn, director of financial industry research in Nielsen Korea.

Finance/Investment Decisions

Nielsen’s survey shows that when making personal finance or investment decisions, nearly 4 out of 10 Korean investors (39 percent) said they seek advice from a financial planner/adviser, which ranked the 1st globally among the total markets surveyed. On the other hand, nearly half of global (49 percent) and Asia Pacific respondents (47 percent) said they rely on themselves and even don’t trust anybody else. (See graph 1)

Perception on Investment Risk

When asked about perception on investment risk, Korean consumers show conservative attitude. 16 percent of Korean investors said “I would be very concerned about any volatility and will not accept any potential loss of principal” and 40 percent indicated that “I am conservative, but can accept some minor fluctuations in my portfolio's value and some potential loss (+/-5%) of principal”. Particularly, Korean female investors (63 percent) are more conservative than male investors (51 percent). (See graph 2)

Investment Transaction Channels

Three-quarters of Korean consumers investing their money use online banking (75 percent) for their investment transactions, followed by bank (physical branch, 68 percent) and mobile phone (31 percent).

When examining global investors by age, Nielsen finds that while 75 percent of younger investors aged 21 – 29 use online banking to conduct investment transactions, 60 percent of investors aged 50 – 59 and 50 percent of consumers aged 60 and over do so. Comparatively, 15 percent of investors aged 50 - 59 use mobile phones for their investment transactions while 41 percent of consumers under 20 and 35 percent of consumers aged 21 – 29 do so.

“Although concerns exist around security, consumers are seeking information through their mobile phones for investment decisions. The adoption of this platform is greatest amongst younger age groups and as the level of smartphone penetration accelerates, mobile usage for investment decisions is expected to grow accordingly, becoming a vital tool for making swift investment transactions and capturing different investment opportunities on the go.” said Sohn.

닐슨코리아 개요
닐슨(뉴욕증권거래소 티커심볼: NLSN)은 소비자들이 보고 구매하는 것(What Consumers Watch&Buy)에 대한 통합적인 이해를 제공하는 글로벌 퍼포먼스 매니지먼트 기업이다. 닐슨의 Watch부문에서는 미디어사와 광고주에게 비디오, 오디오, 텍스트 등 모든 형태의 콘텐츠가 소비되는 다양한 기기를 넘나드는 통합 오디언스 측정 서비스를 제공하고 있으며, Buy 부문에서는 소비재 제조사와 유통사에게 전세계적으로 가장 광범위한 소비재 산업의 성과 측정 지표들을 제공해 오고 있다.

언론 연락처

Corporate & Marketing Communications
Nielsen Korea
Hee Jung Yang, manager
02-2122-7080
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언론 연락처

Corporate & Marketing Communications
Nielsen Korea
Hee Jung Yang, manager
02-2122-7080
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