LG전자 Logo
2015-12-02 10:04
LG TOUTS THE POWER OF OLED IN SLICK NEW CAMPAIGN
SEOUL--(Korea Newswire) December 2, 2015 -- LG Electronics’ (LG) latest online video campaign for OLED TVs highlights its benefits over traditional TVs and features commentary from Michael Uslan, the originator and executive producer of the Batman movie franchise and artist Kathy Klein on the benefits of OLED TV in their respective work.

Having made extensive use of dark color tones on eight Batman films since 1989, Hollywood producer Michael Uslan explains the importance of differentiating between different types of black when telling a visual story. According to Uslan, the symbolic use of black as a storytelling element has a long history in cinema, and that this makes having a TV that can differentiate between shades of darkness absolutely essential to grasping the full depth of a film. Uslan praises the infinite contrast ratio of LG OLED TVs made possible by the pure black that it alone can create. Uslan says that films such as the Batman series can be experienced even more fully on OLED TVs and says, “Perfect black is the portal to perfect color.”

Renowned mandala designer Kathy Klein also highlights the benefits of OLED’s rich color palette. Famous across the world for using organic material in her artwork, Klein says that competing display formats are unable to effectively capture her art, distorting colors and designs. “Working with OLED TV was really fascinating because it was able to display my artwork distortion-free. OLED really looks natural, these displays are able to reflect the true colors of my art,” she says in the video.

Another video in the campaign, Colorful Sensation in Black, features hundreds of individuals running through a modern European cityscape garbed completely in black. Mixing elements of parkour and performance art, the runners move silently through the city, scaling walls and forming massive black backdrops that help to highlight the vibrant colors of daily life. The video encourages viewers to look at the objects that they encounter from a different perspective and helps underscore the importance of black in appreciating color.

“Since we first introduced our OLED TV lineup, personalities who work in a variety of visual mediums have praised the way OLED’s pure blacks allow for high-contrast natural color reproduction,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “With LG OLED TVs now more affordable than ever before, we encourage consumers to see for themselves what made Michael Uslan and Kathy Klein such fans of this technology.”

All three videos are available for viewing on YouTube:

- Colorful Sensation in Black ― https://goo.gl/vJz8AV
- Michael Uslan ― https://goo.gl/Jai9Ry
- Kathy Klein ― https://goo.gl/BBkLen

For more information about LG’s OLED TV video campaign, visit http://www.lg.com/uk/lgoled/brand.html
LG전자 전체 보도자료 보기
이 뉴스는 기업·기관이 발표한 보도자료 전문입니다. 언론 매체와 블로그는 보도를 목적으로 이 보도자료를 사용할 수 있습니다. 보도자료 등록 안내
Media Contact

LG Electronics, Inc.
Juah Kim
+822 3777 3981
Email 보내기

이 보도자료 관련 분야

기술/IT  가전  판촉활동  서울

관심 분야 보도자료 구독 방법

가입하면 관심 분야 보도자료를 마이 뉴스와 이메일로 볼 수 있습니다. 스마트폰과 RSS로도 가능합니다.

보도자료 배포 서비스 안내

뉴스와이어는 4천여개 언론매체에서 일하는 1만7천여명의 기자에 보도자료를 배포해 언론이 보도할 수 있게 합니다.

해외 보도자료 배포 안내
비즈니스와이어와 제휴해 해외 언론에 보도자료를 배포합니다.