삼성전자 Logo
2016-01-07 08:28
Samsung Electronics, Sinclair Broadcast Group, ONE Media, Pearl TV and TeamCast demonstrate live ATSC 3.0 over-the-air transmission with UHD/HDR 4K content at CES 2016
LAS VEGAS, NEVADA --(Korea Newswire) January 7, 2016 -- At CES 2016, Samsung Electronics, Sinclair Broadcast Group, ONE Media, Pearl TV and TeamCast are demonstrating the broadcast and receiving capabilities of ATSC 3.0, the cutting-edge terrestrial TV standard. The demonstration includes reception of Ultra High Definition (UHD) High Dynamic Range (HDR) 4K content using ATSC 3.0 in a live transmission originating from a local broadcast TV station to a Samsung S-UHD TV with ATSC 3.0 receiver at the Samsung Electronics booth in the Las Vegas Convention Center. This demonstration is a product of the Memorandum of Understanding signed in June 2015 by Samsung, Sinclair and the Pearl TV partnership.

The over-the-air TV signal is radiated from a transmitter at Sinclair’s facility on Black Mountain near Las Vegas. With the help of Acrodyne Services and TeamCast, Sinclair converted a standby station transmission system using the exTra3.0, the very first ATSC 3.0 real-time exciter available today on the market and designed by TeamCast.

John Godfrey, Senior Vice President, Public Policy, Samsung Electronics America said, “Samsung is leading the world with the best UHD HDR TVs and continues to be at the forefront of ATSC 3.0. We are excited that almost all parts of the standard have reached Candidate Standard status. ATSC 3.0 will give TV broadcasters the ability to utilize and participate in the dazzling UHD and HDR 4K ecosystem.”

“Enhancing our core television business with stunning content will attract more viewers and advertisers. Adding new capabilities will drive value and enhance revenue opportunities across our broadcast infrastructure,” said Sinclair’s Mark Aitken, Vice President of Advanced Technology.

“ATSC 3.0 provides the opportunity for NextGen TV to transform the broadcast landscape,” said ONE Media’s EVP of Strategic Development and CTO, Kevin Gage. “We are only just beginning to scratch the surface of new B2B and B2C services that the NextGen broadcast platform will enable.”

“Next-generation television is one step closer to reality with the incredible over-the-air demonstration of High Dynamic Range delivered with an ATSC 3.0 transmission from Sinclair’s Las Vegas station. We salute Samsung for showing CES attendees how the future of TV will be even bigger, better, and more immersive,” said Pearl TV Managing Director, Anne Schelle.

Eric Pinson, Business Unit Manager, TeamCast said, “We are proud to contribute to this incredible over-the-air demo and to illustrate in real operation our new exTra3.0 exciter. The exTra3.0 has been especially designed to meet broadcaster’s demand for early testing of this new ATSC 3.0 technology during the standard finalization period.”

For more information on this press release including related Samsung Newsroom articles, please visit news.samsung.com/global/samsung-and-partners-demonstrate-live-uhd-hdr-tv-broadcast-via-atsc-3-0-at-ces-2016.
  • Media Contact
  • Samsung Electronics
    Corporate Communications Teams
    +82-2-2255-8236
삼성전자 전체 보도자료 보기
이 뉴스는 기업·기관이 발표한 보도자료 전문입니다. 언론 매체와 블로그는 보도를 목적으로 이 보도자료를 사용할 수 있습니다. 보도자료 등록 안내
Media Contact

Samsung Electronics
Corporate Communications Teams
+82-2-2255-8236

이 보도자료 관련 분야

기술/IT  가전  전자  전시/출품  서울

관심 분야 보도자료 구독 방법

가입하면 관심 분야 보도자료를 마이 뉴스와 이메일로 볼 수 있습니다. 스마트폰과 RSS로도 가능합니다.

보도자료 배포 서비스 안내

뉴스와이어는 4천여개 언론매체에서 일하는 1만7천여명의 기자에 보도자료를 배포해 언론이 보도할 수 있게 합니다.

해외 보도자료 배포 안내
비즈니스와이어와 제휴해 해외 언론에 보도자료를 배포합니다.