2016-01-29 13:35
GSMA Provides Update for Mobile World Congress Shanghai 2016
  • GSMA Signs Partnership for New Co-Located Event, Launches GSMA Asia Mobile Awards
HONG KONG--(Business Wire/Korea Newswire) January 29, 2016 -- The GSMA today provided further details for the 2016 GSMA Mobile World Congress Shanghai, which will be held 29 June - 1 July 2016 at the Shanghai New International Expo Centre (SNIEC). The GSMA announced several updates, including a partnership that will bring the International Smart City Expo - Shanghai Pudong to Mobile World Congress Shanghai, as well as the launch of the new GSMA Asia Mobile Awards.

“As we look ahead to welcoming more than 50,000 people to Mobile World Congress Shanghai in June, we’re introducing new events, experiences and activities that will address the varied interests of our attendees, whether they are from the mobile ecosystem and adjacent industry sectors, or major consumer brands and their mobile-savvy customers,” said Michael O’Hara, Chief Marketing Officer, GSMA. “We’re pleased to be extending our collaboration with the Pudong New Area government to offer our attendees the International Smart City Expo - Shanghai Pudong, in addition to the Shanghai Digital Information Festival which is returning for a second year to Shanghai. We are also very excited to launch the Asia Mobile Awards, which will honour innovation and excellence in the Asia mobile industry.”

Partnership with the International Smart City Expo - Shanghai Pudong

The GSMA signed an agreement with The People’s Republic of China Shanghai Pudong New Area Commission of Commerce and the Pudong New Area Commission of Economy and Informatization to co-locate the “The International Smart City Expo - Shanghai Pudong” with Mobile World Congress Shanghai. The International Smart City Expo will be held alongside Mobile World Congress Shanghai 29 June - 1 July in Hall E6 at the SNIEC, with attendees having access to both events.

Jian Danian, Deputy Governor of Pudong New Area government commented, “Pudong New Area is pleased to be expanding its cooperation with the GSMA. With Pudong’s strength in free trade zone and technology innovation, we are actively promoting the integration of information and exhibition into tourism, commerce and culture. We look forward to working with the GSMA to promote Pudong New Area’s developments in areas such as smart exhibition, smart tourism and smart cities.”

GSMA Launches 2016 Asia Mobile Awards

The GSMA today announced the return of the Asia Mobile Awards (the AMO Awards) for 2016 at Mobile World Congress Shanghai. The AMO Awards recognise everything from game-changing mobile devices and technologies to applications and services developed or available in all Asian markets, showcasing the ever-growing value that mobility brings to users, businesses, industries, communities and economies across the region. Judged by a panel of leading independent experts who report on, assess and research mobile services and products, the AMO Awards will include 12 awards across four categories: “Best Mobile Apps”, “Connected Lifestyle”, “Best Mobile Devices” and “Outstanding Achievement”.

The AMO Awards 2016 will be open to companies across the entire mobile ecosystem and may be entered online from 18 February 2016. Entries for the AMO Awards will close on Friday, 22 April 2016 and the GSMA will announce the shortlist of nominations in early June. Winners will be announced on Wednesday, 29 June at Mobile World Congress Shanghai. Further details, as well as information on sponsorship of the AMO Awards, can be found at

Additional Exhibitors Confirmed for Mobile World Congress Shanghai

The GSMA announced additional companies that will be participating in the Mobile World Congress Shanghai exhibition, showcasing the leading products, services and technologies that are shaping the future of mobile, from handsets and devices to network infrastructure, software and services and much more. Newly confirmed exhibitors include CGI, Cisco Systems, ENEA, LongSys, Mobi Antenna, PortaOne, Qualcomm, Shanghai MobVoi, Skymizer, Sun Cupid, SunFly, WinWinWin and Xiamen Meitu, as well as a regional pavilion from Romania. They will be among 400 participating companies at Mobile World Congress Shanghai, including previously announced exhibitors such as Datang Telecom Technology & Industry Group, Empirix, Hewlett Packard, Huawei, LeTV, MediaTek, Oberthur, Sandisk, SAP, SK Telecom, Snail Mobile, Sony Imaging, Visa and ZTE, among others. For more information, visit

New Partner Programmes at Mobile World Congress Shanghai

Mobile World Congress Shanghai hosts a range of Partner Programmes, developed and presented by organisations across the mobile ecosystem, to help attendees amplify their knowledge about the mobile industry. The GSMA today announced the first Partner Programmes taking place in Shanghai: China Unicom will hold its International Partners Conference prior to Mobile World Congress on Tuesday, 28 June and GTI will host the GTI SUMMIT 2016 Shanghai on Wednesday, 29 June.

Conference to Explore Latest Trends and Topics in Mobile

The conference at Mobile World Congress Shanghai will feature two days of keynotes and track sessions exploring topics such as 5G, automotive, cyber security, digital commerce, gaming, the Internet of Things (IoT), hardware innovation, mobile media and content, mobile identity and personalisation, and smart cities. The Call for Papers for Mobile World Congress Shanghai has been extended and prospective speakers can submit proposals through Friday, 11 March 2016. For more information on the conference, visit

Get Involved at Mobile World Congress Shanghai 2016

For more information on the 2016 Mobile World Congress Shanghai, including how to attend, exhibit, partner or sponsor, visit Follow developments and updates on Mobile World Congress Shanghai through our social media channels - follow us on Twitter at @GSMA and use #MWCS16, get regular updates through our LinkedIn Showcase Page at, and follow us on Facebook at In China, you can follow us on Sina Weibo or on the GSMA account on WeChat. For additional information on GSMA social channels, visit

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences.

For more information, please visit the GSMA corporate website at Follow the GSMA on Twitter: @GSMA.

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