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2016-02-01 14:00
Everybody Dresses as Sharply as David Beckham in the New Modern Essentials Campaign for H&M
NEW YORK--(Business Wire/Korea Newswire) February 1, 2016 -- Style icon David Beckham has shot his latest H&M campaign for the launch of the spring 2016 Modern Essentials selected by David Beckham collection. The commercial was shot on the streets of Lisbon, where David realizes that everyone wants to dress just like him. The new Modern Essentials selected by David Beckham collection will be available in select stores and online at hm.com beginning February 18th.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160129005904/en/

It’s the second time David has worked with director Fredrik Bond, taking on the theme of their last commercial where comedian Kevin Hart dressed exactly like David. In this new film, David leaves his hotel to discover that everyone around him is wearing the same outfit as him, including skateboarding kids, a baby, a grandma, and everyone in the city. The film will be accompanied by a print campaign shot by Mario Sorrenti.

The campaign highlights David’s role as a style leader to millions of men around the world. For David, it’s about mixing the traditions of menswear with fresh ideas that move menswear forward. The pieces he wears in the film, all selected by David from the Modern Essentials collection, are the perfect example of his timeless style.

“I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time,” says David Beckham.

The campaign is the latest for the Modern Essentials selected by David Beckham range. Each season sees David select his favorite pieces from the Modern Essentials menswear collection at H&M, creating a wardrobe of updated staples and new classics that men can rely on throughout the entire season.

For campaign film click here (https://goo.gl/B0iGYC)
For campaign images click here (https://goo.gl/Utid27)
For still life images click here (https://goo.gl/iIWYaC)

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more than 3,800 stores in 61 markets including franchise markets. In 2014, sales including VAT were SEK 177 billion and the number of employees is more than 132,000. For further information, visit http://goo.gl/00sBG.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160129005904/en/
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