- The best customers of Skin Garden in 2015 are women in their 20s 30s who have a high level of interest in skin care
Animal mask pack ranked top-selling rate reflecting the needs of female customers who like to have fun during skin care
Skin Garden analyzed the membership-based customers that made purchases in its four stores in 2015 and it was found that the age groups of customers recording the largest sales were the 20s and the 30s. As for the difference between these two age groups, the 30s recorded a slightly higher sales amount. It was followed by customers in their 10s and the 40s.
The fact that female customers in their 20s - 30s who have strong interest in the beauty trends and have a range of information about skin beauty are the main customers of Skin Garden has a number of implications. With the popularity of K-beauty sweeping through the world, Korean cosmetics sold by Skin Garden moved the heart of Japanese women through an organic link with Japan’s beauty trend.
One of Skin Garden’s top-selling items for 2015 was the “animal mask pack.” While most of the top ten products in sales over the past two years had been functional basic skincare and makeup products, such as noni essence and lip tint pack, a mask pack entered the top ten for the first time in 2015. This is analyzed to be a result of the trend of “fun” beauty enjoyed by women in their 20s - 30s who share their beauty tips and comments about cosmetics products through SNS channels.
Continuously publicizing the technological excellence of Korean cosmetics, Skin Garden is a K-beauty select shop offering over 500 varieties of Korean cosmetics including the recently added Day by Day brand of Korea’s Gyeongbuk Cosmetics Industry Development Cluster.
Skin Garden (www.skingarden.jp) is currently running four branches in Japan.
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- Skin Garden
Jung Joo Park,