Huawei Consumer Business Group
New Flagship Mobile Productivity Tool Introduces the New Style of Business
BARCELONA, SPAIN--(Business Wire / Korea Newswire) February 22, 2016 -- At Mobile World Congress 2016, Huawei launched the HUAWEI MateBook, a 2-in-1 device designed to meet the evolving demands of today’s modern business users. Building on Huawei’s success in delivering beautiful and powerful high-end mobile consumer devices, the MateBook defines itself as a mobile productivity tool that seamlessly integrates mobility, high efficiency, work and entertainment.
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Starting at $699/€799, the MateBook is answering the demand for portable, stylish smart devices that allow users to stay connected in any setting. Designed as a total solution for consumers who enjoy the flexibility of a convertible device, the MateBook is a premium product that perfectly balances mobility, productivity and design.
“With this landmark device, Huawei is demonstrating our industry-leading design and manufacturing expertise by bringing a beautifully crafted flagship product to market that is redefining the new style of business - connected computing across all devices in almost every scenario,” said Richard Yu, CEO, Huawei Consumer Business Group. “Huawei has successfully channeled its comprehensive experience and excellence in building premium mobile products into the needs of the modern business environment by introducing a highly efficient device, seamlessly capable of integrating work and entertainment functions.”
With the MateBook, Huawei is continuing its strategy of partnering with the most innovative market leaders. The device features a 6th Generation Intel® Core™ m-series processor to handle the most rigorous business demands in a stylish, thin and lightweight fanless design.
“This is an exciting time for Huawei to enter the market with its powerful new MateBook,” said Kirk Skaugen, Senior Vice President and General Manager, Client Computing Group, Intel Corporation. “By designing with the Intel Core m processor, Huawei is delivering a premium 2-in-1 experience that offers a compelling combination of mobility combined with full PC productivity. We are thrilled to extend our partnership with Huawei in this growing 2-in-1 market.”
Built to operate on Windows 10, the MateBook also delivers the best of the legendary productivity tools and features offered by Microsoft Corp., including its latest browser, Microsoft Edge and the Cortana digital personal assistant.
“Our collaboration with Huawei offers consumers a new way to experience Windows 10 on a beautifully designed device,” said Peter Han, Vice President, Worldwide OEM Marketing, Microsoft Corp. “Huawei appreciates how consumers want to interact with devices, and is bringing a fresh perspective to this space. Our relationship with Huawei is a great example of the growing ecosystem of premium portable Windows 10 devices.”
Ultra Slim - A Unique Device with an Innovative Design
Combining the mobility of a smartphone with the power and productivity of a laptop, the MateBook is designed with simplicity in mind. With minimal embellishment and a sleek appearance, the device is made of high-quality aluminum unibody that is both elegant and sophisticated. The MateBook features a strong protective body to withstand the rigors of an on-the-go lifestyle, and its slim profile and ultra-low weight of just 640g makes it ideal to take anywhere.
Keyboard Case, Keyboard and Touchpad - Fusion of Fashion and Usability
The MateBook keyboard case is made of environmentally friendly, soft PU leather, the perfect choice to match style with functionality. The durability of the keyboard case also provides an ideal level of protection. The keyboard features a 1.5mm keystroke and a chiclet keycap design, which allows for larger key surfaces to minimize typing errors. The built-in touchpad uses multi-touch technology that supports smooth and precise finger movements, combining comfort and utility.
True-to-Life Colors - Vivid, Immersive Experience
The MateBook’s 12-inch IPS multi-touch screen is further enhanced by an ultra-narrow frame and a screen-to-body ratio of 84 percent. The screen boasts a resolution of 2160x1440 and a 160-degree wide angle for an immersive experience. The color gamut reaches an impressive 85 percent, capable of displaying true-to-life colors.
Long-lasting Battery - Made for Mobility
To ensure the MateBook delivers optimal performance as a mobile device, battery life and power were a top priority throughout the design process. Its 33.7Wh high-density Lithium battery provides enough power for nine hours of work, nine consecutive hours of Internet use and 29 hours of music playback. The device also features Huawei’s exclusive power-saving technology to meet the needs of business users. The MateBook’s battery can attain a full charge in just two-and-a-half hours. When there is not enough time for a full charge, the device can power up to 60 percent battery strength in just one hour.
High-efficiency and Agility - Built for Productivity
The MateBook runs on Windows 10 and is powered by a 6th Generation Intel Core m-series processor, putting high-speed processing power and the most essential business productivity tools, including Microsoft Office, at users’ fingertips. The device offers up to 8GB of LPDDR3 memory and a solid-state hard drive with capacity up to 512GB. Utilizing a unique stacked hardware process, Huawei is able to deliver a fanless design, ensuring zero noise when the MateBook is in use.
MatePen - More than a Stylus
When only a hand-written note will do, the accompanying MatePen stylus offers 2,048 levels of sensitivity, perfectly capturing users’ subtle and diverse pen-tip actions with zero delay. For advanced business functions, MatePen supports graphics and mathematic functions, and can be used as a laser pointer for delivering presentations.
World’s First One-touch Unlock - The Fastest Fingerprint Recognition in the Industry
The MateBook provides security while maintaining quick access through the fingerprint recognition feature that supports 360-degree sensitive identification for fewer authentication failures. It takes only one touch to unlock the MateBook’s screen - the fastest fingerprint recognition in the industry.
The Best Connectivity - True Convenience
Additionally, the MateBook features a Wi-Fi mobile hotspot for users to stay connected when a traditional Internet connection is not available. Other features that ensure an efficient mobile experience include a seamless data transfer capability that allows drag-and-drop document transfer to and from Android smartphones.
The MateBook will be available in Asia, Europe and North America in the coming months and will be available in two elegant colors: grey and golden.
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About Huawei Consumer BG
Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2014. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
For more information, please visit: http://consumer.Huawei.com/
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Racepoint Global for Huawei Consumer Business Group