Calvin Klein, Inc. Logo
2016-03-19 00:05
Calvin Klein to Broadcast on Periscope from Its Fall 2016 Global Advertising Campaign Production
  • Brand to Provide Unprecedented Access from Set
NEW YORK--(Business Wire/Korea Newswire) March 19, 2016 -- Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp.[NYSE:PVH], today announced that it will broadcast elements of its Fall 2016 global multi-media advertising campaign production on Periscope during the campaign’s creation process.

Beginning today, viewers can experience the Calvin Klein Fall 2016 advertising campaign production in real time on Calvin Klein’s Periscope channel. Select talent from the Fall 2016 advertising campaign will be revealed through the broadcast, and viewers will have access to behind-the-scenes moments from the shoot.

“We are proud to give unprecedented admission to our Fall 2016 global campaign shoot to consumers during the creation process,” said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. “Calvin Klein is a brand that thrives on storytelling. As the fashion industry evolves its approach to consumer engagement, we believe that real-time access into an iconic Calvin Klein advertising campaign would be a compelling and innovative way to tell our story to consumers globally. It is a key priority for Calvin Klein to pioneer digital and marketing innovation in the fashion industry, and we feel that Periscope is the perfect hero platform.”

Chris Riedy, Director of Retail Sales at Twitter, said, “It‘s incredibly exciting to see an iconic brand like Calvin Klein continue to push creative boundaries time and time again. By using Periscope to give their fans access to exclusive content from their Fall ’16 shoot, Calvin Klein succeeds in connecting with a live, engaged audience in a compelling, powerful way.”

The live stream will be available March 18-20 at periscope.tv/calvinklein and twitter.com/calvinklein. Special content from the shoot will also be released on Calvin Klein’s Snapchat and Instagram platforms during the shoot process.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men‘s dress furnishings and tailored clothing, men’s and women’s sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.

With a heritage going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries with over $8 billion in 2014 revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.

EDITORIAL CREDIT: Calvin Klein, Alaud Productions

View source version on businesswire.com: http://www.businesswire.com/news/home/20160317006304/en/
Calvin Klein, Inc. 전체 보도자료 보기
이 뉴스는 기업·기관이 발표한 보도자료 전문입니다. 언론 매체와 블로그는 보도를 목적으로 이 보도자료를 사용할 수 있습니다. 보도자료 등록 안내
Media Contact

Calvin Klein, Inc.
VP, Corporate Communications
Alexandra Wagner
212-292-9794
alexandrawagner@ck.com

Director, Corporate Communications
Amanda Peña
212-292-9223
amandapena@ck.com

이 보도자료 관련 분야

라이프 스타일  패션/쥬얼리  판촉활동  해외

관심 분야 보도자료 구독 방법

가입하면 관심 분야 보도자료를 마이 뉴스와 이메일로 볼 수 있습니다. 스마트폰과 RSS로도 가능합니다.

보도자료 배포 서비스 안내

뉴스와이어는 4천여개 언론매체에서 일하는 1만7천여명의 기자에 보도자료를 배포해 언론이 보도할 수 있게 합니다.

해외 보도자료 배포 안내
비즈니스와이어와 제휴해 해외 언론에 보도자료를 배포합니다.