SEOUL--(Korea Newswire) July 11, 2018 -- Hair Shu:t Co., Ltd, a specialized scalp care company, will launch the renewed version of its hair follicle-managing shampoo brand “Hair Shu:t Shampoo” in July.
The shampoo has been reformulated by actively reflecting market response and customer demand based on the questionnaire survey conducted on 350 hair salons and 300 customers in Seoul and Gyeonggi (Seoul metropolitan area) over the past 15 months.
Hair Shu:t develops products with Sanghwang mushroom (Phellinus linteus) extracts, which include cell activating substances, as a main ingredient. The company has been conducting R&D on various products that keep the scalp healthy for customers who want beautiful and thick hair.
Hair Shu:t Shampoo is created after the ripening and fermentation process of the herbal extracts including Sanghwang mushroom extract, fig leaves extract, bamboo extract and plantain extract, which are beneficial and safe for human use. For this reason, Hair Shu:t Shampoo is optimized for scalp management. Moreover, it is a hypoallergenic 5-free product with naturally derived surfactant and is tested for sensitive scalp.
Lee Sara, the director of Lee Sara Hair in Mapo, Seoul, who is a Hair Shu:t Shampoo user, said, “Customers who used Hair Shu:t shampoo over the past year has seen improvement in their scalps. Despite the product having a naturally derived surfactant, it provides the right amount of bubbles and cleans easily so it yields a high repurchase rate for the customers who used the product. I am pleased to know that a renewed version of this high quality hair loss prevention shampoo will be released after considerable research and field survey.”
Hair Shu:t also plans to export finished hair products to Asia including Vietnam, India and China in collaboration with its partners.