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Florian Heubrandner has been appointed as Vice President of Global Business Management Textiles, effective from December 2018
He replaces Amit Gautam who will start a new venture and work closely with Lenzing in the textile value chain
Lenzing reinforces its commitment to drive sustainable innovation in the Textile Value Chain and to execute the new Business-to-business-to-consumer (B2B2C) brand strategy
SEOUL, SOUTH KOREA--(Korea Newswire) December 21, 2018 -- The Lenzing Group (Lenzing) today announced the appointment of Florian Heubrandner as Vice President of Global Business Management Textiles. Florian Heubrandner will be leading Lenzing’s global strategy and development across the textile value chain, bringing to life Lenzing’s transformation from a B2B fiber producer to a business-to-business-to-consumer (B2B2C) brand following the rejuvenation of TENCEL™, Lenzing’s textile specialty brand earlier this year and the launch of LENZING™ ECOVERO™, Lenzing’s sustainable viscose brand last year.
“The appointment of Florian Heubrandner will enable us to grow from strength to strength in the global textile ecosystem,” said Robert van de Kerkhof, Chief Commercial Officer of Lenzing Group. “Over the past few years, Florian has played an integral role in Lenzing’s global leadership team and we are confident that under his leadership, our textile business will continue to grow and prosper, supported by stronger relationship with our partners and customers across the value chain.”
Following the introduction of TENCEL™, Lenzing’s textile specialty brand, in February, Lenzing has been on a fast track to a B2B2C brand transformation while garnering steady growth via collaborations with consumer brands and participation in various fashion shows around the world.
“Innovation and branding will remain our core focus in the textile segment,” said Florian Heubrandner, Vice President of Global Business Management Textiles. “Drawing on the synergies of our R&D center in Austria and the Application Innovation Center in Hong Kong, we will continue to empower the industry value chain with high quality fibers and value-added fiber and fabric innovation. One particularly exciting initiative will be the expansion of our production capacity for TENCEL™ Luxe branded cellulosic filament. A renewed focus on branding to drive stronger demand for TENCEL™ and LENZING™ ECOVERO™ branded fibers in the industry value chain will foster increased awareness of our brands among consumers and therefore generating demand for our fibers in the value chain.”
About the Lenzing Group
The Lenzing Group is an international company that produces high-quality fibers and filaments from the renewable raw material wood with environmentally friendly and innovative technologies. These fibers form the basis for a wide range of textile and nonwoven applications, and are also used in work and protective wear and in industrial applications.
Lenzing’s quality and innovative strength set global standards for wood-based cellulose fibers. With 80 years of experience, the Lenzing Group is the only company in the world which produces significant volumes of all three wood-based cellulose fiber generations. Its products are marketed under the following brands: TENCEL™ for textile applications, VEOCEL™ for nonwoven and LENZING™ for special applications in other areas and other products. Innovations like REFIBRA™ technology, the identifiable LENZING™ ECOVERO™ branded fibers and TENCEL™ Luxe branded lyocell filament yarn make Lenzing a global innovation leader.
The Lenzing Group’s success is based on consistent customer orientation combined with innovation, technology and quality leadership. Lenzing is committed to the principles of sustainable management with very high environmental standards and can underscore this commitment with numerous international sustainability certifications for its business processes as the most sustainable company in the sector. In addition to fibers, which form the core business, the Lenzing Group is also active in the fields of engineering and plant construction - mostly for its own locations, but also for external customers.
Marketing Services Manager
+852 3718 5675
Marketing Services Manager
+852 3718 5675