<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title><![CDATA[BCW 보도자료 - 뉴스와이어]]></title><link>https://www.newswire.co.kr/?md=A10&amp;act=article&amp;no=30449></link><description><![CDATA[BCW 보도자료 - 뉴스와이어 RSS 서비스]]></description><lastBuildDate>Thu, 09 Apr 2026 11:48:43 +0900</lastBuildDate><copyright>Copyright (c) 2004~2026 Korea Newswire All rights reserved</copyright><image><url><![CDATA[https://file.newswire.co.kr/data/upfile/company_img/2018/09/12_3698601005_20180906092436_9269568829.jpg]]></url></image><language>ko-KR</language><item><title><![CDATA[버슨마스텔러 창업자 해럴드 버슨, 98세로 타계]]></title><link>https://www.newswire.co.kr/newsRead.php?no=899948</link><description><![CDATA[뉴욕--(Business Wire/뉴스와이어)--한때 멤피스(Memphis) 신문사에서 칼럼당 14센트를 받는 비상근 통신원이었으며 유럽 내 미군 라디오 방송에서 뉘른베르크 재판(Nuremberg Trial)을 보도했고, 1인 컨설팅으로 시작한 사업을 1983년 무렵 세계 최대 홍보(PR) 회사로 성장시킨 해럴드 버슨(Harold Burson)이 2020년 1월 10일 98세를 일기로 타계했다.  버슨은 가내 수공업 수준이던 PR 업무를 수천 명 직원이...]]></description><pubDate>Mon, 13 Jan 2020 11:03:14 +0900</pubDate></item><item><title><![CDATA[Burson-Marsteller Founder Harold Burson Passes Away at Age 98]]></title><link>https://www.newswire.co.kr/newsRead.php?no=899947</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--Harold Burson, once a 14-cents-per-column-inch stringer for a Memphis newspaper, who reported the Nuremberg Trial for the Army radio network in Europe and whose one-man consultancy became by 1983 the world’s largest public relations firm, died on January 10, 2020. He was 98.  Burson played a leading role in transforming the practice of public re...]]></description><pubDate>Mon, 13 Jan 2020 10:43:16 +0900</pubDate></item><item><title><![CDATA[BCW Introduces BCW CyberTREE™, A Strategic Model for Cybersecurity Crisis Communications Response and Planning]]></title><link>https://www.newswire.co.kr/newsRead.php?no=896800</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--BCW (Burson, Cohn &amp; Wolfe), a leading global communications agency, today announced the launch of BCW CyberTREE™, a strategic model for cybersecurity crisis communications response and planning. Built using BCW’s key learnings from managing and studying myriad high-profile cybersecurity issues and crises, BCW CyberTREE enables clients to cre...]]></description><pubDate>Wed, 06 Nov 2019 11:14:45 +0900</pubDate></item><item><title><![CDATA[BCW Introduces BCW Eventus™, A Holistic Offering Serving Global Sporting Events]]></title><link>https://www.newswire.co.kr/newsRead.php?no=895621</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--BCW (Burson Cohn &amp; Wolfe), a leading global communications agency, today introduced BCW EventusTM, an end-to-end offering from the BCW Sports practice that brings marquee global sporting events to life for governing bodies, host cities, brand sponsors, commercial partners and fans.  “Major sporting events are a fantastic platform for communi...]]></description><pubDate>Wed, 16 Oct 2019 11:15:26 +0900</pubDate></item><item><title><![CDATA[Twenty-Five Year Political Veteran Sam Myers, Jr. Named President of Direct Impact]]></title><link>https://www.newswire.co.kr/newsRead.php?no=894571</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--BCW (Burson Cohn &amp; Wolfe), a leading global communications agency, today announced that Sam Myers, Jr., has been named President of Direct Impact (DI), the nation's leading grassroots campaign firm and member of BCW Group. Myers is based in Washington, D.C., and is charged with building DI’s industry-leading work in developing local market c...]]></description><pubDate>Wed, 25 Sep 2019 09:53:04 +0900</pubDate></item><item><title><![CDATA[BCW와 전설적인 엔터테인먼트 회사 BWR, 새로운 엔터테인먼트 서비스 제공]]></title><link>https://www.newswire.co.kr/newsRead.php?no=892612</link><description><![CDATA[뉴욕--(Business Wire/뉴스와이어)--세계적인 홍보대행사인 BCW(Burson Cohn &amp; Wolfe)가 대중문화를 통해 사람들을 감동시키고 브랜드를 구축하기 위해 고안된 새로운 엔터테인먼트 서비스를 제공하는 BCW 엔터테인먼트(BCW Entertainment)의 출범을 13일 발표했다.  BCW 엔터테인먼트를 지원하는 BWR은 베벌리힐스에 위치한 대표적인 엔터테인먼트 회사이자 BCW 그룹 일원으로 지난 40년간 전문성을 축적...]]></description><pubDate>Wed, 14 Aug 2019 15:20:16 +0900</pubDate></item><item><title><![CDATA[BCW and Legendary Entertainment Firm BWR Launch New Suite of Entertainment Offerings]]></title><link>https://www.newswire.co.kr/newsRead.php?no=892611</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--BCW (Burson Cohn &amp; Wolfe), a leading global communications agency, today announced the introduction of BCW Entertainment, a new suite of entertainment offerings designed to move people and build brands through pop culture. BCW Entertainment is powered by Beverly Hills-based BWR, a leading entertainment firm and member of BCW Group that has h...]]></description><pubDate>Wed, 14 Aug 2019 15:11:22 +0900</pubDate></item><item><title><![CDATA[BCW Hires Industry Veteran Ben Boyd as a Key Agency Leader in Newly Created Senior Global Role]]></title><link>https://www.newswire.co.kr/newsRead.php?no=891057</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--BCW (Burson Cohn &amp; Wolfe), a leading global communications agency, announced today that Ben Boyd will join the agency as Global Chief Strategy and Operations Officer, effective September 3, 2019. Boyd will partner with BCW’s Global CEO Donna Imperato across all five of the agency’s global regions on strategy, operations and client developmen...]]></description><pubDate>Thu, 11 Jul 2019 09:54:03 +0900</pubDate></item><item><title><![CDATA[BCW Expands Strategic Planning and Analytics Groups with Key New Hires]]></title><link>https://www.newswire.co.kr/newsRead.php?no=887684</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--BCW (Burson Cohn &amp; Wolfe), a leading global communications agency, announced today that Johanna Skilling has joined the firm as Executive Vice President, Strategy and Planning, based in New York, and Jeffrey Cutler has joined as Executive Vice President, Analytics and Performance Media, based in Washington, D.C. Their hires underscore BCW’s ...]]></description><pubDate>Tue, 07 May 2019 09:50:00 +0900</pubDate></item><item><title><![CDATA[As Brazil’s New President Jair Bolsonaro Takes the Top Spot as the Most Engaged World Leader on Facebook, Others Pay to Play to Make an Impact on the Platform]]></title><link>https://www.newswire.co.kr/newsRead.php?no=886352</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--Indian Prime Minister Narendra Modi is by far the most popular world leader on Facebook, with more than 43.5 million likes on his personal page and 13.7 million likes on his institutional Prime Minister of India page, according to the newly released 2019 World Leaders on Facebook study, part of the Twiplomacy series by leading global communicati...]]></description><pubDate>Wed, 10 Apr 2019 17:55:00 +0900</pubDate></item><item><title><![CDATA[BCW Introduces Consulting Unit to Provide End-to-End Counsel for Companies in the Burgeoning Global Cannabis and Hemp Industry]]></title><link>https://www.newswire.co.kr/newsRead.php?no=885739</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--BCW (Burson Cohn &amp; Wolfe), a leading global communications agency, today introduced a strategic consulting unit that will help companies in the emerging cannabis and hemp space gain market entry, navigate policy and regulation challenges, identify and engage the cannabis consumer and communicate product benefits, all on a global scale. BCW’s...]]></description><pubDate>Fri, 29 Mar 2019 16:45:00 +0900</pubDate></item><item><title><![CDATA[BCW, 세계적으로 부상 중인 캐너비스 및 헴프 업계에 종단간 자문 제공 위한 컨설팅 부서 신설]]></title><link>https://www.newswire.co.kr/newsRead.php?no=885741</link><description><![CDATA[뉴욕--(Business Wire/뉴스와이어)--세계적인 홍보대행사인 BCW(Burson Cohn &amp; Wolfe)가 최근 부상하는 캐너비스(cannabis) 및 헴프(hemp) 분야 업체들에게 글로벌 규모의 시장 진출·정책 및 규제 문제 탐색, 캐너비스 소비자 확인 및 참여 유도, 제품의 혜택 홍보 등 관련 업무를 지원하기 위한 전략적 컨설팅 부서를 신설했다.  BCW의 통합적인 종단간 서비스 상품에는 리서치, 데이터 및 분석 전문가, ...]]></description><pubDate>Fri, 29 Mar 2019 16:45:00 +0900</pubDate></item><item><title><![CDATA[One Year After Its Merger, BCW Defines the Future of Communications]]></title><link>https://www.newswire.co.kr/newsRead.php?no=885611</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--BCW (Burson Cohn &amp; Wolfe), a leading global communications company formed one year ago by the merger of Burson-Marsteller and Cohn &amp; Wolfe, today announced its hybrid offering that defines the future of the agency world with a positioning that focuses on the value of its business: Moving People.  “Everything we do at BCW is about moving ...]]></description><pubDate>Thu, 28 Mar 2019 11:45:00 +0900</pubDate></item><item><title><![CDATA[BCW, 합병 1년 후 커뮤니케이션의 미래 정의]]></title><link>https://www.newswire.co.kr/newsRead.php?no=885613</link><description><![CDATA[뉴욕--(Business Wire/뉴스와이어)--1년 전 버슨-마스텔러(Burson-Marsteller)와 콘 앤 울프(Cohn &amp; Wolfe)의 합병으로 설립된 세계적인 홍보대행사 BCW(Burson Cohn &amp; Wolfe)가 ‘사람들을 움직이기(Moving People)’를 비즈니스 가치의 중심으로 설정하고 에이전시 세계의 미래를 정의하는 하이브리드 오퍼링을 27일 발표했다.  도나 임페라토(Donna Imperato) BCW 글로벌 CEO는 “BCW가 하는 모든 일은...]]></description><pubDate>Thu, 28 Mar 2019 11:45:00 +0900</pubDate></item><item><title><![CDATA[Mark Thorne Joins BCW as Global Chief Financial Officer and Chief Operating Officer]]></title><link>https://www.newswire.co.kr/newsRead.php?no=885332</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--BCW (Burson Cohn &amp; Wolfe), a leading global communications agency, announced today that Mark Thorne has been appointed Global Chief Financial Officer and Chief Operating Officer, effective immediately. Thorne will be a strategic partner to BCW Global CEO Donna Imperato in transforming the agency’s financial model to better reflect its wide r...]]></description><pubDate>Fri, 22 Mar 2019 15:50:00 +0900</pubDate></item><item><title><![CDATA[BCW, 글로벌 CFO 겸 COO에 마크 손 임명]]></title><link>https://www.newswire.co.kr/newsRead.php?no=885333</link><description><![CDATA[뉴욕--(Business Wire/뉴스와이어)--세계 유수의 홍보대행 서비스 업체인 BCW(Burson Cohn &amp; Wolfe)가 마크 손(Mark Thorne)을 글로벌 최고재무책임자(CFO) 겸 최고운영책임자(COO)로 임명하고 그 효력은 즉시 발생한다고 21일 발표했다.  손은 BCW 글로벌 CEO인 도나 임페라토(Donna Imperato)의 전략적 파트너가 되어 BCW의 광범위한 서비스 및 제품을 보다 효율적으로 반영하기 위해 회사의 재무 모델을...]]></description><pubDate>Fri, 22 Mar 2019 15:50:00 +0900</pubDate></item><item><title><![CDATA[BCW Wins 2019 Artificial Intelligence Excellence Award]]></title><link>https://www.newswire.co.kr/newsRead.php?no=884901</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--BCW (Burson Cohn &amp; Wolfe) today announced it was a winner in the Business Intelligence Group’s Artificial Intelligence Excellence Awards program for its work on behalf of client Boehringer Ingelheim in creating the first-ever AI chatbot for global patient education launched by a pharmaceutical company. BCW and Boehringer Ingelheim were honor...]]></description><pubDate>Thu, 14 Mar 2019 14:10:00 +0900</pubDate></item><item><title><![CDATA[BCW, 2019 인공지능 엑설런스 어워드 수상]]></title><link>https://www.newswire.co.kr/newsRead.php?no=884903</link><description><![CDATA[뉴욕--(Business Wire/뉴스와이어)--BCW(Burson Cohn &amp; Wolfe)가 고객사 베링거 인겔하임(Boehringer Ingelheim)의 의뢰로 제약업계 최초로 전세계 환자 교육을 위한 AI 챗봇을 제작한 성과를 인정받아 비즈니스 인텔리전스 그룹(Business Intelligence Group)의 인공지능 엑설런스 어워드(Artificial Intelligence Excellence Awards) 프로그램에서 수상했다고 13일 발표했다.  BCW와 베링거 인겔하임은 ...]]></description><pubDate>Thu, 14 Mar 2019 14:10:00 +0900</pubDate></item><item><title><![CDATA[Vincent Dente Joins BCW as Chief Creative Officer, North America]]></title><link>https://www.newswire.co.kr/newsRead.php?no=884826</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--BCW (Burson Cohn &amp; Wolfe), a leading global communications agency, announced today that Vincent Dente has joined as Chief Creative Officer, North America, responsible for further strengthening BCW’s team of creative experts who develop integrated communications programs that break new ground and produce dramatic business results for clients....]]></description><pubDate>Wed, 13 Mar 2019 13:35:00 +0900</pubDate></item><item><title><![CDATA[BCW, 북미 최고크리에이티브책임자에 빈센트 덴트 영입]]></title><link>https://www.newswire.co.kr/newsRead.php?no=884829</link><description><![CDATA[뉴욕--(Business Wire/뉴스와이어)--세계적인 홍보대행사인 BCW(Burson Cohn &amp; Wolfe)가 오늘 빈센트 덴트(Vincent Dente)가 북미 최고크리에이티브책임자(Chief Creative Officer)로 BCW에 합류해 크리에이티브 전문가 팀이 고객들을 위해 새로운 토대를 마련하고 극적인 사업 성과를 달성해주는 통합된 커뮤니케이션 프로그램을 개발할 수 있도록 크리에이티브 팀을 강화하는 책임을 맡게 된다고 12일 발...]]></description><pubDate>Wed, 13 Mar 2019 13:35:00 +0900</pubDate></item><item><title><![CDATA[Millennials Crave More Excitement from Super Bowl Experience, According to Sixth Annual BCW Super Bowl Survey]]></title><link>https://www.newswire.co.kr/newsRead.php?no=882944</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--Millennials, famously, are more interested in enjoying experiences than making big purchases, thus it should be no surprise they want more from the Super Bowl besides the spectacle of the game, funny TV ads and an entertaining halftime show. From emerging gambling opportunities to an esports connection, Millennials want the Big Game to be even g...]]></description><pubDate>Thu, 31 Jan 2019 18:15:00 +0900</pubDate></item><item><title><![CDATA[밀레니얼 세대, 보다 짜릿한 슈퍼보울 경험을 원해… 6차 연례 BCW 슈퍼보울 여론조사에서 밝혀져]]></title><link>https://www.newswire.co.kr/newsRead.php?no=882946</link><description><![CDATA[뉴욕--(Business Wire/뉴스와이어)--밀레니얼 세대(1980년대에서 2000년대 사이에 태어난 세대)는 값비싼 물건을 사들이는 것보다는 경험을 더 즐기는 것으로 잘 알려져 있다.  따라서 이들이 슈퍼보울(Super Bowl) 경기 자체보다는 오히려 하프타임 중에 방영되는 재미있는 TV 광고나 다른 엔터테인먼트 컨텐츠에 더 관심을 보이는 것도 그렇게 놀랄 일은 아니다. 팬 익스피리언스(Fan Experience) 스포츠와 ...]]></description><image><url><![CDATA[https://file.newswire.co.kr/data/datafile2/thumb/2019/01/3698601005_20190131182155_3725654154.jpg]]></url></image><pubDate>Thu, 31 Jan 2019 18:15:00 +0900</pubDate></item><item><title><![CDATA[Brand Marketing and Social Purpose Veteran Larry Koffler Joins BCW]]></title><link>https://www.newswire.co.kr/newsRead.php?no=881026</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--BCW (Burson Cohn &amp; Wolfe), a leading global communications agency, today announced that Larry Koffler has joined as Executive Vice President, Managing Director in the agency’s Brand Solutions Practice in New York. He will join BCW on January 14, 2019.  “Larry has had an extraordinary career leading integrated communications programs that bri...]]></description><pubDate>Wed, 19 Dec 2018 17:35:00 +0900</pubDate></item><item><title><![CDATA[브랜드 마케팅 및 사회적 목적 전문가 래리 코플러, BCW 합류]]></title><link>https://www.newswire.co.kr/newsRead.php?no=881028</link><description><![CDATA[뉴욕--(Business Wire/뉴스와이어)--세계적 홍보대행사인 BCW(Burson Cohn &amp; Wolfe)가 뉴욕 브랜드 솔루션 업무(Brand Solutions Practice) 전무이사 겸 수석부사장으로 래리 코플러(Larry Koffler)가 회사에 합류한다고 18일 밝혔다.  그는 2019년 1월 14일부터 BCW에서 근무한다.   크리스 포스터(Chris Foster) BCW 북미 사장은 “래리는 세계적으로 가장 유명한 브랜드와 조직들을 위해 브랜드, 기업 및...]]></description><pubDate>Wed, 19 Dec 2018 17:35:00 +0900</pubDate></item><item><title><![CDATA[CORRECTING and REPLACING Instagram is the Fastest Growing Social Network Among World Leaders]]></title><link>https://www.newswire.co.kr/newsRead.php?no=880152</link><description><![CDATA[NEW YORK--(Business Wire/Korea Newswire)--First bullet of release dated December 4, 2018 should read: Ghana’s President Nana Akufo-Addo is Sub-Saharan Africa’s most followed leader on Instagram with 431,000 followers... (instead of 431 million).  The corrected release reads:  INSTAGRAM IS THE FASTEST GROWING SOCIAL NETWORK AMONG WORLD LEADERS  Indian Prime Minister Narendra Modi is the ...]]></description><pubDate>Wed, 05 Dec 2018 18:00:00 +0900</pubDate></item></channel></rss>