The teaser campaign which will run from 3rd Aug until 12th August can be viewed at www.tapandtake.com where clues will be given about the new features on what users can expect to see from the cameras as well as teasing the visitor with silhouettes of the products.
The innovative and interactive ‘tap and take’ campaign will be supported by online banner advertising (UK, France, Italy, and Singapore) and regular updates which will be available from the Tap and Take Facebook Fan Page (http://www.facebook.com/SamsungTapandTake ) and Twitter account (http://twitter.com/TapandTake).
“The ‘tap and take’ teaser is a fun taster of the exciting and totally unique set of groundbreaking technologies featured in the new products,” said Jeongwook Kim, Vice President of Samsung Digital Imaging Co. Ltd. “We hope that it both teases and excites the public ahead of the forthcoming launch this month. We believe they’ll open up a whole new approach to personal photography for consumers.”
The new products will be launched simultaneously in a series of events hosted in New York, Beijing, Bangkok, London and Seoul, starting from August 13th.
About Samsung Digital Imaging
Samsung Digital Imaging Co. Ltd. is a leader in photo imaging technology, digital cameras and optical devices. The company offers a range of high-performance digital compact and DSLR cameras, introducing cutting-edge features to meet consumer needs. Samsung began developing film cameras in 1979 and has led the growth of the digital imaging market through its advanced technology and innovation. For more information, please visit www.samsungcamera.com.
News Source: Samsung Electronics
Web Site: http://www.samsung.com
|
