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2016-03-07 14:40
Toshiba to Showcase Leading-Edge Semiconductor and Storage Solutions for Automotive, IoT and Industrial Product Areas at electronica China 2016
TOKYO--(Business Wire/Korea Newswire) March 7, 2016 -- Toshiba Corporation’s ( (TOKYO: 6502) Semiconductor & Storage Products Company today announced that it will showcase its leading-edge semiconductor and storage technologies and solutions at electronica China 2016. Toshiba will highlight solutions in three areas—Automotive, IoT and Industrial—under the unifying concept of creating a safe, secure and comfortable society. The trade fair for electronic components, systems and applications will be held at Shanghai New International Expo Centre(SNIEC) from March 15 to 17.

Outline of the Toshiba booth at electronica China 2016
1. Date: March 15 to 17, 2016
2. Venue : Shanghai New International Expo Centre(SNIEC)
3. Booth No: Hall E2. 2400
4. Main Exhibitions:

(1) Automotive:
Exhibits will spotlight Toshiba’s line-up of automotive semiconductors for use in Advanced Driver Assistance System (ADAS) solutions that support a safer driving experience. Leading-edge image processing technologies, including image recognition processors that can execute multiple functions simultaneously, and display controllers that can control head-up displays (HUD) and instrument clusters simultaneously, will be on display. Motor control technologies that support a safer driving experience will also be displayed.

(2) IoT:
Leading-edge products and solutions will underline Toshiba’s contributions to IoT, including memory and storage products that meet fast increasing demand for data explosion. Products on show will include “BiCS FLASH™”, the world’s first[1] 48-layer three dimensional stacked cell structure flash memory, and “BG1 Series” SSDs, the world’s smallest[2]. Other IoT solutions on display include “TransferJet™” close proximity wireless communication technology products; “FlashAir™” SDHC memory cards with wireless LAN; and “ApP Lite™” application processors.

(3) Industrial:
The latest line-up of Toshiba’s discrete power products and analog ICs offer features that contribute to an eco-friendly society. High efficiency, high performance discretes will include high power IGBT modules for railroads, power transmission & distribution and inverter systems; next-generation power products using SiC; and low power loss MOSFETs that lower power consumption in electronic devices. Motor control solutions that cut power consumption and also reduce end-product development time will also be featured.

[1] As of March 26, 2015. Toshiba survey.
[2] As an NVMe™ PCIe® interface SSD, as of March 7, 2016. Toshiba survey.

* BiCs FLASH, FlashAir and ApP Lite are trademarks of Toshiba Corporation.
* TransferJet is a trademark licensed by the TransferJet Consortium.
* NVMe is a trademark of NVM Express, Inc.
* PCIe is a registered trademark of PCI-SIG.

Customer Inquiries:
Toshiba Electronics (China) Co., Ltd.
Marketing & Communications Section
Tel: 021-61393888

Information in this document, including product prices and specifications, content of services and contact information, is current on the date of the announcement but is subject to change without prior notice.

About Toshiba

Toshiba Corporation, a Fortune Global 500 company, channels world-class capabilities in advanced electronic and electrical product and systems into five strategic business domains: Energy & Infrastructure, Community Solutions, Healthcare Systems & Services, Electronic Devices & Components, and Lifestyles Products & Services. Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People, Committed to the Future”, Toshiba promotes global operations and is contributing to the realization of a world where generations to come can live better lives.

Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of over 580 consolidated companies employing 199,000 people worldwide, with annual sales surpassing 6.6 trillion yen (US$55 billion).
To find out more about Toshiba, visit

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