Editorial Guideline

Read Korea Newswire’s editorial guidelines before writing your press release.

Korea Newswire’s editorial team reviews every press releases before distribution to ensure that all contents complies with our Terms of Use and Editorial Guidelines. This process enables us to deliver newsworthy, accurate, and appropriately formatted press releases to both media outlets and readers.

By following the editorial guidelines, press releases can be reviewed and distributed quickly, and minimize delays in the approval process.

Once approved, press releases are distributed at the desired time and you are notified by e-mail, etc. If your press release is not accepted, our editorial staff will contact you by email or telephone. Rejected press releases do not incur any distribution fees.

All press releases submitted to Korea Newswire must:

  • Be written in an acceptable press release format.
  • Convey information obtained from verified sources.
  • Include timely information and be issued in a prompt manner.
  • Refrain from including false information, unsubstantiated claims, or content that defames others.
  • Avoid the use of inflammatory or exaggerated language, as well as any rude, offensive, or intrusive expressions that invade individuals' privacy.
  • Abstain from making statements intended to harm or defame any person or organization.
  • Present the opinions of individuals or organizations in quotation form to avoid confusion between opinions or claims and factual information.

General Guidelines

Newsworthy Content: The focus of news should be the timely announcement of new facts, such as product launches, business expansions, recent events, awards, or personnel updates. The main point of the news should be clearly presented in the headline.

The 5W's: Articles should adhere to the 5Ws rule, encompassing who, what, when, where, why, and how. All key information should be included within the press release.

Objective Narrative: Press releases should be written from a third-person observer's perspective, with an emphasis on conveying the facts in a concise manner. Consequently, the use of first-person pronouns like 'we' and 'I' is prohibited. Exclamation marks, excessive adjectives, and other rhetorical devices diminish the credibility of the news.

Standard Grammar: Press releases must be free of spelling and grammatical errors. Technical terms should be spelled out or explained so that general public can understand them. Non-standard formats such as special characters and forced line breaks in press releases may be modified to conform to standard formats.

News Source: The source is the organization that publishes the press release. The source of the press release should be clearly indicated, conveying why the announcing body is issuing the release. In cases where an agency writes a press release for a client, the source should be identified as the client's company or organization.

Contact Information: At the end of the press release, you should put your name, phone number, and email address so that reporters or readers can contact you. Email addresses will be converted into safe send buttons to prevent spam. Only landline and corporate mobile phone numbers are permitted as contact numbers for press releases.

Accurate Citation: The subjective claim made by specific individuals should be written as quotations, distinct from the factual information. Quotations must be enclosed in quotation marks (" ") and must identify the speaker's affiliation and name. When citing statistics or survey results within a press release, the data source must be indicated.

Legal Case: Press releases referencing legal cases may only be distributed if the case has been closed and you have provided a copy of the case log along with a case number via email. We do not distribute press releases regarding the initiation of lawsuits against individuals or ongoing litigation.

Cryptocurrency: All content related to finance, including cryptocurrencies and NFTs, must exhibit complete transparency for verification and include a valid office postal address on the website. Press releases that aim to deceive or mislead users regarding cryptocurrencies are strictly prohibited.

Written Consent: For press releases concerning disputes, mergers and acquisitions, joint ventures, partnerships, or any other information that may have a negative impact on other organizations, Korea Newswire may require written consent from the executives of the publishing company or the management of the mentioned organization prior to distribution. Even if a celebrity is mentioned in a press release, Korea Newswire may request written consent from the celebrity regarding the content.

Foreign Companies: Foreign companies distributing press releases via Korea Newswire must have a company website with a clearly verifiable source address. Also, you must use your company email for communication.

Language: The languages used to publish and distribute press releases on Korea Newswire are limited to Korean, English, Chinese (simplified), and Japanese. There are no language restrictions for press releases distributed to overseas media. If a press release is written in English, it can be translated and distributed in any language worldwide.

Company Introduction: It is highly recommended to include a company introduction at the end of a press release. This introduction can be prepared once and reused in subsequent press releases.

Press Release Changes: Modifications to a submitted press release can be made before the distribution is approved. However, once the press release has been distributed, only the version displayed on the Korea Newswire website can be revised.

Withdraw Press Release: Once your press release has been distributed, it cannot be withdrawn. However, it may be deleted from the Korea Newswire website upon request.

Korea Newswire does not distribute

Advertisements: Content that solely advertises a product or company without any newsworthy information is considered an advertisement, not a press release. Press releases are intended for announcing newsworthy events to the media and the public. Expressions or images that resemble advertising copy, including words like "jackpot," "explosive," or "guaranteed profit," are not permitted.

Duplicate Contents: A press release may only be distributed once. If a press release that has already been distributed is re-distributed with only minor changes, or if it has already been distributed through other channels, it will be considered duplicate content and will not be distributed.

Copyright Infringement: Content that reproduces others' works, non-original or uncreative content, and the use of purchased photos and videos without proper redistribution rights.

Intent to Harm: Content intended to harm, defame, or retaliate against individuals or organizations, including content containing hatred and gross prejudice.

Uncertain Allegations: Content that presents uncertain allegations with ongoing investigations or content that defames the other party without factual grounds.

Personal Opinion: Personal columns and writings focused on delivering information. However, individuals or organizations are allowed to express their opinions on political issues, public policies, or public figures as long as it does of not damage their reputation.

Online Gambling: Content related to online gambling or content that promotes gambling, including make-money online schemes or work-from-home programs.

Short-Term Loans: Loan products that offer short-term lending.

Sexually Explicit Content: Sexually explicit material of products, sexual enhancement products, and pornography-related content.

Stock Recommendations: Contents that recommend specific stocks, financial products, precious metals, etc. for the purpose of making quick profits.

Excessive SEO Tactics: Inappropriate keywords or links stuffing to induce traffic.

Tobacco: Content that promotes the sale or consumption of tobacco or e-cigarettes.

Illegal Activities: Content related to illegal activities, such as network marketing-related content and the sale of prescription drugs without a valid prescription.

Low-Quality Photos and Videos: Photos and videos that are deemed inadequate for use by the media, including low resolution or poor filming and editing quality.

Viruses: Content that contains or links to code that can harm, alter, or disrupt the operation of computer systems.