AXIS is a creative contents platform that produces and distributes advertisements, webtoons, exhibitions, and more. Since 2018, the company has focused on the establishment of its music label. AXIS has a subsidiary known as ALLIES, which brings together an array of artist managers, agents, and production experts in order to create a range of entertainment-geared cultural products. Founded by Shin Seong-jin (SINXITY)—who served as Creative Director at YG Entertainment for 10 years—AXIS continues.