Incentive and Recognition Insight on a Global Scale
Incentive Marketing Association releases global study results
IMA Global Market Report Cover
Sample page from global report on market trends.
Data sample from global study on incentive client sectors.
Data sample from global study on competitive strategy.
As part of the global report, nine exclusive reports were developed, providing domain and geographic-region-specific insights. This includes four geographic reports, covering North America, Latin America, Europe, and Middle East, Africa and Asia Pacific. Then there are five industry reports tailored towards the perspective of each industry’s specific offerings, challenges, and trends. These include Gift Cards, Merchandise, Solution Providers, Travel, and Recognition Professionals. This structure helps organizations localize their strategies while aligning with global standards.
According to Connolly, “Right now, the data available in our industry is fractured. One unique benefit of this new study - and what makes it truly ground-breaking - is that it brings together and summarizes all that information in one place. No one has done that before across global regions and industry stakeholders. This report offers a clear picture of where the market is headed to build effective strategies for the future.”
The report was made possible by IMA Research Partners Blackhawk Network (BHN), Hinda Incentives, and Touch Incentive and IMA Research Supporter Tillo. Their support enabled the IMA to scale the study globally, offering reliable statistics, real-world examples, and strategic insight for helping grow the incentive marketplace. Access to the study is available for download on the IMA website.
ABOUT THE INCENTIVE MARKETING ASSOCIATION
The Incentive Marketing Association (IMA) connects members from leading companies across the global marketplace to create a unified voice and growth for the incentive industry. Members have the expertise, leading brands, and services to help companies improve their business with reward, recognition, loyalty, and engagement programs.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250806639332/en/
Website: https://www.incentivemarketing.org/
Contact
Incentive Marketing Association
952-928-4649
hsmith@incentivemarketing.org
This news is a press release provided by Incentive Marketing Association.
