AsiaIPEX Creative Hub - The Global Platform for Creative Intellectual Property
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To showcase how Hong Kong brands leverage creative IPs for business transformation, a Display Area will be set at the 15th Business of IP Asia Forum (4-5 Dec at HKCEC). This year’s BIP Asia Forum brings together over 100 speakers to explore IP’s potential for corporate development and financing under the theme “Leverage IP to Finance Business Growth”.
At the break-out session “IP-driven Transformation of Hong Kong Brands”, speakers will examine how local brands leverage IP to transform their business models, enhance brand identity, market penetration, and diversify into new business streams.
Another highlight, “IP Economy” will feature Mark Kingston, CEO and Co-founder of Libertas Brands (holding exclusive global rights of “Fuggler”), and Perry Chung, Executive Director, Strategic Development and Commercial Operations of Ocean Park. They will share how to leverage online-to-offline IP closed loop to boost revenue, expand customer reach through IP collaboration, and integrate cultural elements to enhance IP sustainability.
“Cross-border Transactions in Digital Culture and Protection of Intellectual Property” on the 2nd day of the Forum will feature Zhejiang Cultural Industry Investment Group sharing insights on how Chinese mainland policies and regulations support the protection and operation of digital cultural intellectual property. Antchain and HashKey Group will share their expertise on the authentication and trading of real-world assets (RWA), exploring how blockchain technology safeguards the copyright and ownership of cultural works.
Websites:
AsiaIPEX Creative Hub: https://asiaipex.hktdc.com/en/creative
Business of IP Asia Forum: https://bipasia.hktdc.com/en/
* Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251126234517/en/
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HKTDC's Communication & Public Affairs Department
Navin Law
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navin.cm.law@hktdc.org
This news is a press release provided by Hong Kong Trade Development Council (HKTDC).
