Omdia: Global PC Shipments Grew 3% in 1Q26 as Supply Chain Impacts Emerged
With costs set to rise across the bill of materials, vendors have every incentive to protect shipments, revenue and gross margin by pulling deliveries forward, and Omdia’s regional analysis is consistent with that behavior across most of Q1. Preliminary regional data suggest that channel partners in North America have already absorbed as much as they can before end‑user prices rise. In Japan, the market has begun to show a more pronounced downturn, weighed down by the high shipment volume base in 1Q25 and by more severe cost and component supply pressures in the education segment. Given the education-driven surge throughout 2025, fading policy momentum could also become one of the main drivers of contraction in 2026.
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Lenovo remained firmly in the top spot in 1Q26, further expanding its market share with year-over-year growth of 8.7%. Shipments reached 16.5 million units, and its share surpassed 25%. HP remained in second place, but weak performance in Europe and the United States resulted in a 4.9% decline, with shipments falling to 12.1 million units. Dell continued its strong momentum from 4Q25, posting 7.8% year-over-year growth as shipments reached 10.3 million units. Apple reached a market share of 11% with shipments growing 5.4% due to solid MacBook Air sales performance and the initial sell-in of the MacBook Neo. Asus maintained its double-digit shipment growth, with shipments climbing to 4.6 million units and market share reaching 7.1%.
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