Industry Giants Announce High Definition Audio Video Network Alliance
the sole purpose of addressing HD needs such as quality of service, ease of use and content protection,“ said Dr. Heemin Kwon, HANA president. “Since HANA is a cross-industry effort with members from each of the impacted HD industries, we can achieve the ‘win-win’ necessary to commercialize HD networks. HANA is a milestone among industry alliances because we are starting in the Living Room, not the Home Office.”
HANA’s mission is to create industry design guidelines, utilizing existing technology and specifications that will help enable consumers to:
· View, pause and record 5+ HD channels simultaneously without compromising service quality;
· View, pause and record HD anywhere in the home with just one set top box;
· Share personal content from PCs to AV devices while keeping protected content secure;
· Control all AV devices and access content with just a single remote per room; and
· Add any device to the home network with just one cable.
HANA is in discussions with standards bodies such as the Consumer Electronics Association (CEA), CableLabs, the Motion Picture Association of America (MPAA), Advanced Television Systems Committee (ATSC), the UWB Forum and the 1394 Trade Association.
“We recognize the immense value that these groups bring to the HD industry,” said Kwon. “HANA is utilizing their technologies to enable HD content sharing around the home. For example, by utilizing 1394, HANA will eliminate the confusing tangle of cables used to connect TVs with Home Theaters, DVD players and other consumer electronics products, and let consumers use a single remote to control them all.”
In the first half of 2006, HANA plans to work with AACS, Open Media Commons and other digital rights management technologies to gives consumers new flexibility in using content across the entire network, including managing copies across multiple devices such as portable video players. By including copyright detection technology, HANA will/can help consumers to access all of their personal video content while protecting content providers from piracy. This will also help enable content providers to make new and exciting HD content available to consumers in a more timely manner.
HANA compliant products will include HDTVs, Next Generation DVD players, personal video recorders (PVRs), set top cable boxes and home theaters. The first commercial products are expected to be available in the second half of 2006. The Alliance plans to facilitate compatibility among various manufacturers’ products through compliance testing and developers’ conferences.
Looking ahead, HANA will also address:
- Advanced video compression technologies
- Interactive content
- Enhanced security
- OCAP
- Wireless Extensions
“Another big “plus” of the HANA approach will be the ability for one remote control to manage all of the video equipment that gets connected to a HANA network. This ‘one remote control per room’ capability is a major breakthrough and presents a tremendous opportunity for consumers to finally be able to have easy access to all their home video content.” said Gerry Kaufhold, principal analyst with In-stat.
Additional information about the alliance, its participating companies and membership information is available at www.hanaalliance.org.
삼성전자 개요
삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부문, LCD 부문, 반도체 부문, 통신 네트워크 부문 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.
웹사이트: http://www.samsung.com/sec
연락처
Kyong Eun, Manager, Samsung Electronics' Digital Solution Center 82-2-2191-4710 Email:이메일 보내기
