LG Introduces World’s First Picture Frame Air Conditioners
ARTCOOL is LG’s high-end, design-oriented air conditioner series that was designed to include renditions of classic art pieces by famous painters such as Van Gogh, Sisley and Matisse, pioneering the transformation of household white goods into objects d'art. ARTCOOL also initiated the new trend in air conditioner design by applying versatile colors on air conditioners, a traditional ‘white good’.
Mr. Yong Jin Khang, the head of air conditioning overseas marketing at LG Electronics Digital Appliance Company said: “In line with our leadership position in appliance design innovation, we are now inviting customers to design their own air conditioner panel. This is a creative approach that equips customers to put their own personal taste and style above everything else.”
Other new ARTCOOL models introduce eye-catching new colors. After a project jointly driven by two design centers from different sides of the world, Milan and Seoul, LG has created sophisticated antique-style shades including ‘Oriental Gold’, ‘Classic Brown’, ‘Ethnic Blue’ and ‘Ethnic Red’. Incorporating traditional design elements from the two centers, the new colors represent the blending of the east and west.
The new models are equipped with the ‘Neo Plasma Plus Air Purifying System’, an 11 level bio-enzyme filter system that further enhances the sterilization feature of air conditioners and provides a healthier living environment.
In addition, it showcased world’s first Swarovski ARTCOOL in Korea decorated with crystals from the world-renowned crystal manufacturer Swarovski.
LG has maintained the global the No.1 position in residential air conditioner sales for the past six years. In 2005 alone, LG sold more than 10 million units accounting for the largest market share in the world.
LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.
웹사이트: http://www.lge.com
연락처
LG Electronics Global PR, Corporate Communications
media contact: Judy Pae at 이메일 보내기 , phone: 82-2-3777-7144
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2010년 7월 26일 10:31
