Cyon has fewest problems in call quality

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2006-06-19 11:34

Seoul--(뉴스와이어)--In the consumder study on call quality by carrier, SKT was the best performer, followed by KTF and LGT. Considering the call quality bound up with handset brands, the ‘Motorola - SKT’ combination dominated the study on call quality whereas ‘Ever - KTF’ reported the most problems. However, looking at the brands supplied to all three carriers only, it was ‘Cyon - SKT’ that showed the fewest problems while ‘Anycall - KTF’ had the most problems.

Marketing Insight, Inc. (www.mktinsight.co.kr, CEO: Kim Jin-Kook), a consumer research company that has been conducting a study on more than 100,000 mobile phone owners every six months, surveyed 14,903 wireless users in March 2006 who purchased a handset between April and September in 2005.

The study recorded the number of call quality problems consumers experience on average for every 100 handsets (PPH: Problems Per Hundred), revealing that Motorola users experienced the fewest problems with a score of 557 PPH, while Ever users experienced the most problems with a score of 770 PPH. However, among the handset brands that are supplied to all three mobile network providers, Cyon had the fewest problems with a score of 641 PPH, followed by Pantech & Curitel (650 PPH), and Anycall (669PPH).

The Competitiveness Index score (a carrier’s call quality score / the industry average x 100) of the last three bi-annual studies indicate no significant difference among the handset brands used by all three carriers. Immediately noticeable is that Cyon scored highest with 95.7 points in the 3rd wave improving from the lowest rank in the 2nd wave, followed by Pantech & Curitel (97.0) and Anycall in the same order shown in the 1st wave.

On the other hand, there was no change in the ranking order of the three remaining handset brands that only deal with certain wireless providers, among which Motorola ranked first scoring 83.1. Although Ever scored around the industry average in the 1st wave, it ranked lowest in the recent two consecutive waves. SKY scored 94.0 in the 1st wave, which was higher than the industry average, but its call quality competitiveness declined significantly scoring 103.4 in the 2nd wave, and 109.3 in the 3rd wave.

Different handsets are supplied to each carrier. Looking at the handset brands supplied to all three carriers, the ‘Cyon-SKT’ combination reported the fewest problems with 569 PPH, a score uniquely within the range of 500 PPH. ‘Cyon-KTF’, ‘P&C-SKT’, and ‘Anycall-SKT’ followed after scoring 618 PPH, 622 PPH and 622 PPH, respectively. The most problematic combination seemed to be ‘Anycall-KTF’ with 740 PPH.

Looking at the BIC and the WIC of call quality by carrier, Cyon (569 PPH) performed best of the three handset brands for SKT while Anycall and P&C tied for second with 622 PPH. For KTF, Cyon (618 PPH) was the best performer and Anycall (740 PPH) was the worst. P&C (682 PPH) did best among the brands supplied to LGT while Cyon (717 PPH) scored lowest. The PPH difference between the top scorer and the worst scorer was 35 PPH for LGT and 53 PPH for SKT, which are relatively small when compared to 122 PPH for KTF.

Comparing the changes in the Competitiveness Index scores among the nine combinations (derived from the three handset makers that supply their handsets to the three carriers), the ‘Cyon - SKT’ combination performed best in all three waves, and ‘Anycall - SKT’ also maintained its high quality position ranking second or third.

On the other hand, ‘Anycall - KTF’, the WIC in the 3rd wave, was in the lowest or next to the lowest in the rankings from the previous waves. Also among the lowest in the rankings was ‘Cyon - LGT’ finding itself at the bottom in the 2nd wave. On the contrary, ‘Cyon - KTF’, which scored 106.2 in the 2nd wave, showed a significant improvement with a whopping score of 92.2, taking the second place in the 3rd wave.

Call quality was measured by a total of 38 items, among which the most problematic items are identified as ‘Worst 10 Items’. The top worst item was ‘Unable to send a text message’ (37.25 PPH), followed by ‘Initial connection takes too long’ (36.58 PPH), and ‘Unable to make a call’ (34.65 PPH).

Looking at the number of BIC and WIC in Worst 10 Items by handset maker, Cyon accounted for four and two, P&C four and three, and Anycall five and two of BIC and WIC, respectively. Anycall scored lowest in all of the first four worst items.

Marketing Insight Inc. (Formerly F-inside) is conducting research and consulting work in specialized areas of telecommunications, automobiles, electronic appliances, and national elections. The main products include Consumer Perceived Quality (CPQ) and product planning studies. The company is especially known for its periodic large-scale syndicated study in the fields of telecommunications and automobiles.

The above study results are extracted from the large-scale syndicated study on telecommunications services and handsets with sample size of over 100,000 twice a year (in March and September). All the rights concerning this study are reserved to Marketing Insight, Inc. No portion of the content may be used for commercial purpose by any means.

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