Samsung unveils Dual T-DMB mobile phone at IFA

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삼성전자 코스피 005930

2006-08-24 17:20

Schwalbach, Germany--(뉴스와이어)--Good news for mobile TV users! Up to now, the Digital Multimedia Broadcasting (DMB) standard was restricted to just four TV channels in Germany. Soon, however, avid viewers could in theory be spoiled for choice with as many as 20 different channels. In hall 20 at the IFA trade show, Samsung's SGH-P900D dual-band handset clearly shows that the DMB standard still offers considerable upside potential. The demonstration on show in Berlin adds RTL, SuperRTL, n-tv and the popular "Welt der Wunder" (RTL II) program to the four existing channels (ZDF, N-24, MTV and the ProSieben comedy entertainment channel) - not to mention 14 radio channels (eleven band III and three L-band channels) plus two visual radio offering for the Berlin-Brandenburg region.

Two months ago, commercial marketing of the first DMB service went off the blocks with four channels in Germany. At this year's IFA in Berlin, Samsung is sending a clear message: DMB-based mobile TV has much, much more to offer. At the forthcoming trade show, Samsung will present the SGH-P900D dual-band mobile as the first handset in the new dual-band generation. Up to now, eight radio programs are broadcast over what is known as the "L-band". Within the same wave band, Mobiles Fernsehen Deutschland (MFD) uses four TV channels and also broadcasts a "visual radio" program under the BigFM2see label. Visual radio is a format whose sound elements are enhanced by pictures broadcast every two seconds. At IFA in Berlin, T Systems has now reserved another block of the L band and is thus adding four extra TV channels (in particular RTL in the context of this demonstration) to the four channels already on offer.

The L-band itself is then complemented by a further wave band (band III) that currently gives mobile phone users access to the eleven existing radio programs, but could theoretically support up to four more TV channels.

Nor can the possibility of further TV channels be precluded.

"Theoretically, as many as 20 TV channels would be conceivable - provided that all wave bands are allocated and the TV channels are assigned accordingly," explains Helmut Egenbauer, spokesman for the Media&Broadcast management team at T Systems. "As with digital radio, it is also conceivable that reception of public TV broadcasts too could be freely available. Our aim is to enable end customers soon to benefit from this wide choice of programs over the DMB standard. What we are demonstrating at IFA, however, is that this is already possible today."

Right now, the DMB standard allows mobile TV customers to receive four channels in six German cities (Berlin, Cologne, Munich, Stuttgart, Frankfurt and Nuremberg). The plan is to make this service available in six more German cities and conurbations (Hamburg, Saarbrücken, Dortmund, Kaiserslautern, Leipzig and Hanover) in the near future. The Samsung SGH-P900 - a landscape format design complete with stereo speakers, a digital sound amplifier, a dynamic 150 MB memory, external MicroSD memory expansion slots, a TV output and multimedia features such as a two-megapixel camera, an MP3 player and Bluetooth? technology - is being marketed in conjunction with TV content offerings from debitel.

"In addition to the SGH-P900 and the SGH-P900D dual-band mobile that we will be showing off at IFA in Berlin, a whole raft of other products also underscore Samsung's leading position in mobile TV technology," says Dr. Anthony Park, Director Business Development, Samsung Telecommunication Europe. "One example is the SGH-P910, which supports the DVB-H standard and which Samsung has been marketing in Italy since June 2006."

Visitors can attend a Samsung live demonstration in hall 20 at the IFA 2006 in Berlin. The T-Systems live demonstration will take place in hall 6.2/101.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

For more information, please visit www.samsung.com

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