LG Electronics Gearing Up for Next-Generation DVD Market

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2006-08-29 11:00

Seoul--(뉴스와이어)--LG Electronics (LG), a global leader and technology innovator in consumer electronics and mobile communications, has launched Blu-ray compatible Full HD desktop PCs and a Blu-ray super-multi DVD writer. The company also plans to release a Blu-ray DVD player and a Blu-ray disc by the end of the year, aiming the Audio/ Video and storage market.

LG will introduce consumers to these next generation DVDs at its Blu-ray Experience Zones, where it will screen Hollywood movies using Full HD LCD TVs and Blu-ray discs at 100 stores across Korea.

Last month, LG Electronics became the first company in the industry to offer Full HD LCD TVs in a full range of sizes including 32, 37, 42 and 55 inches. These TVs meet the rising demand for high resolution home theatre options.

On August 4, LG Electronics introduced a Blu-ray Disc player during its Full HD TV Road Show.

Dr. H. G. Lee, President and CTO of LG Electronics, said, “We will become leaders in next generation DVD technology by developing new audio visual and storage products based on the Blu-ray format.”

LG Electronics is on the board of the Blu-ray Disc Association (BDA), working to further develop Blu-ray technology and promote it as the next standard for digital video.

LG released the following details about its recently launched super-multi DVD writer and desktop PCs.

Super Multi Blue DVD Writer

LG’s Blu-ray RW, the Super Multi Blue (GBW-H10N), can store up to 25 GB of data on a single disc.

The Super Multi Blue can write to Blu-ray Recordable Discs at 4x, which is the world’s first, and Blu-ray Rewritable Discs at 2x. It is compatible with Blu-ray discs of all sizes and is also backward compatible with standard CDs and DVDs.

LG will initially sell the Super Multi Blue in Korea and major European markets including Germany and France.

LG Electronics led world market in the light storage for eight years, and plans to strengthen its brand power in the next generation DVD market with this new technology.

Desktop PC(X600) Series

LG Electronics’ XPION X600 series plays Full HD video and exciting 3D games coupling LG Electronics’ Super Multi Blue drive and nVIDIA’s top graphic card the GeForce 7900GT 256MB.

With these computers customers can enjoy their own HD content created using an HD digital camcorder or watch Blu-ray Discs released by major studios. The XPION X600 serious uses the first graphics chipset incorporating High-Bandwidth Digital Content Protection (HDCP), the standard for protecting copyrighted content.

This series of computer is well-outfitted with remarkable features including Intel’s dual core Pentium D945 3.4GHz processor, a 320GB hard disk and 1GB of DDR2 memory.

LG also included a 14-in-1 flash memory multi-card reader, compatible with 14 types of memory cards, making it even easier to take advantage of these computers’ multimedia features.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7billion (consolidated USD 43.4billion) as of 2005, LG Electronics is the world’s leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lge.com

About LG Electronics Digital Media Company

LG Electronics Digital Media Company provides digitally integrated products such as Audio Video systems, Car Infotainment, Optical storage products, Notebook PCs, PDA and focusing on next-generation businesses

About Blu-ray Disc

Blu-ray, also known as Blu-ray Disc (BD), is the name of a next-generation optical disc format jointly developed by the Blu-ray Disc Association (BDA), a group of the world's leading consumer electronics, personal computer and media manufacturers. The format was developed to enable recording, rewriting and playback of high-definition video (HD), as well as storing large amounts of data. The format offers maximum ten times the storage capacity of traditional DVDs and six times higher resolution than SD DVD. The Blu-ray can hold up to 25GB on a single-layer disc and 50GB on a dual-layer disc. This extra capacity combined with the use of advanced video and audio codecs will offer consumers an unprecedented HD experience.

Members of Blu-ray Disc Association (BDA)

Apple, Dell, HP, LG Electronics, Sony, Matsushita, Philips, Samsung Electronics, Pioneer, Thompson, Hitachi, Sharp, Mitsubishi, Columbia Pictures, Disney, Fox, Time Warner, MGM, Paramount

LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.

웹사이트: http://www.lge.com