Samsung Releases Premium LCD Monitor with Iconic Design

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삼성전자 코스피 005930

2006-09-01 17:13

Berlin, Germany--(뉴스와이어)--Samsung Electronics strengthened its position as a design icon in the global monitor market with the release of a premium LCD monitor (model name: SyncMaster 971P) which boasts a unique design with geometrically shaped stand.

The new model allows users to focus more on the contents of the screen by covering half of the unique “S” shaped stand, giving the impression that the monitor is floating in the air. To break away from a conventional monitor shape and achieve geometric beauty, Samsung offers a more stable device design and an even slimmer triple-hinge stand, which completes the unique look of this model.

All cables and menu buttons, including the power switch, are hidden, so as not to show from the front. High-glossy material is used to realise a neat and tidy look. The model comes in both black and white, adding to customer choice.

As for features, the SyncMaster 971P provides both horizontal and vertical viewing angles of 178˚, 1500:1 contrast ratio, and 6 ms response time, realizing the best quality images on the screen. USB 2.0 ports on the monitor maximize user convenience by giving easier access when connecting digital cameras and camcorders.

Samsung has been the leading innovator in the global monitor market for many years. In 2002, the company introduced the “folding monitor” with a dual hinge stand, starting a new trend in the industry. It continued the design revolution by releasing a button-less premium monitor (SyncMaster 173P/193P) in red, blue and silver tones, starting a colour wave in the industry and sweeping globally renowned design awards such as Germany’s iF design, reddot, IDEA of the US, and Good Design of Japan. Last year, Samsung came up with a triple hinge stand that even moves like human joints. This product also received a range of important awards including iF, reddot, Good Design and the ergonomics design award from the Ergonomics Society of Korea. Samsung has been the trendsetter in the market with designs that show deep consideration for user convenience.

Samsung started new product planning and development with a consumer survey in December last year, in order to release a new model that would be seen as a work of art beyond its function as a premium monitor. This product was introduced in Korean in June and in the global market in July.

Samsung has already positioned itself as a premium brand by setting up its monitors in the Gogh Museum in the Netherlands and the Art History Museum in Austria. With the launch of this latest monitor, the company will promote the product as a work of art by exhibiting it in museums and art galleries.

“We focused on creating artistic value from the design of the new monitor, as well as maximizing functionality and user convenience.” Yoon Ho Ha, the Senior Vice President of Samsung Electronics’ Visual Display Division stated. “Samsung wants to go beyond design and sensitivity to realise artistic value, high-functionality and maximum convenience in our products, to become the design icon in the global monitor market.”

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삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부분, LCD 부분, 반도체 부분, 통신 네트워크 부분 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.

웹사이트: http://www.samsung.com/sec