LG’s Chocolate Phone Tastes Additional Success with the Design for Asia Award 2006

뉴스 제공

2006-11-30 08:42

Seoul--(뉴스와이어)--LG Electronics (LG), a worldwide leader in mobile design and technology, has won the ‘DFA Grand Award’ in Product Design category from the Design for Asia Award 2006 competition for its premium million-selling mobile handset, the Chocolate Phone. This product design-focused prize is LG’s fourth since the Chocolate Phone’s global release this year - it is already a multiple award-winner in design and customer satisfaction, with kudos coming from iF product design award 2006 and red dot award: product design 2006, as well as the Mobile Choice Consumer Awards 2006.

The Chocolate Phone is also the first phone within the Black Label Series. Black Label conjures up images of sensuality and style, and these traits will be reflected in all products launched under the LG Black Label series which is first of its category in mobile phone sector.

Organized by the Hong Kong Design Centre (HKDC), the DFA Grand Award is the main trophy for the Design for Asia Award 2006, and is given to products with outstanding design excellence, impact on Asian lifestyle, influence in Asia and commercial success.

The HKDC award presentation ceremony was held at the Hong Kong Convention & Exhibition Centre on November 30, 2006. Jin Kim, Vice President of LG Electronics’ Corporate Design Center, accepted the trophy on behalf of LG Electronics. Ms. Kim also gave a presentation titled “The FORM follows our EMOTION” at a special session of the Business of DesignWeek 2006 conference, which was held just before the awards ceremony.

“We’ve all heard that ‘less is more’,” said Kim. “One of the key success elements of the Chocolate Phone was also its simple and minimalist design. In addition, we created a total product experience in the Chocolate Phone. The name, look, feel, features - all combine to give the Chocolate Phone a touch of fun, and provide points of emotional attachment for users.”

Chang Ma, Vice President of Marketing Support Team, Mobile Communications Company of LG Electronics, said “Leveraging Chocolate Phone’s excellent design, its marketing strategy to attract customers was also successful. Within seven months, LG recorded more than 6 million units sold, and we expect sales to continue to increase now that the Chocolate Phone is available in four colors.”

The Chocolate Phone’s primary focus is design, which is not just about look but also about other sensorial aspects. This handset was carefully designed to offer an exquisite tactile experience as well. With its four colors - black, white, pink and deep red wine, it sets a new standard in mobile phone design with its sleek and minimalist look, and is the first mobile phone to incorporate a light-up touch keypad. Combined with its fade-away LCD screen it creates a continuous, smooth, black surface.

LG’s award-winning Chocolate Phone will be also displayed at the Innovation & Design Expo at the Hong Kong Convention and Exhibition Centre from November 29 through December 1, 2006.

###

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world’s leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system.

LG Electronics Mobile Communications Company is the world’s leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information, please visit www.lge.com

About Design for Asia Award

Design for Asia Award 2006 is organized by Hong Kong Design Centre (HKDC). HKDC is an independent non-profit organization founded in 2001 with support from the Government of the Hong Kong Special Administrative Region and the Hong Kong Jockey Club. The Design for Asia Award is presented to companies from around the world that have generated business success through good design that reflects, or has an impact on, the Asian lifestyle. URL : www.dfaaward.com

LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.

웹사이트: http://www.lge.com