LG launches Sixth Generation Digital Broadcast Receiver Chipset

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2006-12-27 11:55

Seoul--(뉴스와이어)--LG Electronics (LG), a leader in consumer electronics and mobile communications, has released a sixth generation digital broadcast receiver chipset for decoding digital broadcasts, both over-air and cable, for TV viewing.

The sixth generation chipset can decode both vestigial sideband, the North American standard for terrestrial digital over-air broadcasts, and quadrature amplitude modulation, the North American standard for digital cable broadcasts. The chipset applies an exclusive algorithm that enhances reception and eliminates multi-path ghosts, a problem in densely populated areas. This chipset is designed for use in televisions, set top boxes and computer digital TV tuner cards.

“Our newest digital television receiver chipset has the best reception in the industry and will play a key role in popularizing digital television and digital broadcasting,” said Choon Lee, Vice President and Head of LG Electronics’ Digital TV Research Lab., “This sixth generation chipset once again proves LG’s leadership in the digital TV business by setting a higher standard in digital broadcast receiver chipset.”

The reception of this sixth generation chipset is 30 percent better than fifth generation chipset, the current standard, which were released in early 2004. Manufacturing costs for sixth generation chipset have also been reduced thanks to a highly integrated design using 90nm technology.

LG Electronics has always been first to market with new proprietary technology for digital television. LG leads in reception capability and integration technology, and the company also holds the most patents for digital television receiver chipset.

This newest chipset will be integrated into digital televisions sold in the United States, Korea and Canada, which all follow North American standards for digital broadcasting. LG plans to supply digital television makers around the world with its latest generation chipset.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world’s leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lge.com

LG Electronics Digital Display Company provides core technologies for cutting-edge digital products and is a world leader in digital display products including Plasma TVs, LCD TVs and Monitors, and HDTV (high-definition televisions).

Vestigial Side Band (VSB)

Vestigial side band is the North American standard for digital terrestrial broadcasting. VSB chips act as the brains for digital televisions, similar to central processing units in computers. With high broad frequency usage, VSB maximize the range of view and has advantages in high definition digital broadcasting as it minimizes interference from analog signals. The United States, Korea and Canada have adopted this standard.

Quadrature Amplitude Modulation (QAM)

Quadrature amplitude modulation is the North American standard for digital cable broadcasting. This is categorized from 4 QAM to 256 QAM technologies depending on the quantity of data transferred. In case of 64 QAM, transfer rate is 26.97 Mbps at the fastest. Only digital televisions with QAM chipsets can receive digital cable broadcasts.

LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.

웹사이트: http://www.lge.com