LONDON--(뉴스와이어)--David Blaine, the world famous illusionist and endurance artist, has signed a deal with LG Mobile which will see him become the face of LG Shine, the next model in LG’s ultra stylish Black Label series.

The launch of LG Shine will see David Blaine return once again to London, where he will perform in the same theatre* that the legendary Houdini cemented his fame in the world of illusion 100 years ago. David Blaine’s visit will also mark the first time the magician will directly interact with British fans, as he mingles with guests demonstrating the very reason he was crowned the King of Cards.

In anticipation of his visit, David Blaine has become the subject of unique images depicting a stylised modern day King of Cards. These sensational photos are available on request.

Since its October launch in Korea, the stunning LG Shine has been hugely successful, already outselling the award winning LG Chocolate handset. The LG Shine phone oozes sophistication with its super thin brushed metal finish and “magic mirror” front that dissapears when the phone slides open.

Notes to Editor:
David Blaine will perform at Cirque, formerly The Hippodrome, to launch the LG Shine phone on Wednesday 7th February 2007.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 120 operations including 80 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.6 billion -- LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communications Company is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit www.lge.com





LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.

웹사이트: http://www.lge.com

연락처

LG Electronics Global PR, Corporate Communications
media contact: Judy Pae at 이메일 보내기 , phone: 82-2-3777-7144