LG Electronics and Yahoo! Announce Strategic Mobile Partnership
“Building on our efforts to set new standards for wireless handsets, we are excited to partner with Yahoo! to offer extra value to consumers with enhanced mobile Internet experiences,” said Paul Bae, Vice President of Product Planning Team, LG Electronics Mobile Communications Company. “Our leading mobile devices, combined with innovative Yahoo! services, will provide consumers with easy access to their favorite Internet services and make it easy for them to stay connected to what’s important to them on the go.”
“Yahoo! is partnering with the leading companies in the mobile industry to bring our innovative services to consumers’ fingertips around the world,” said Marco Boerries, senior vice president of Connected Life, Yahoo!. "By bringing our exciting services such as Yahoo! Go 2.0 to LG’s mobile devices, we can give tens of millions of consumers the powerful and entertaining mobile Internet experience they want.”
The recently launched Yahoo! Go 2.0 service looks to redefine the mobile Internet experience for consumers through a unique product design, ability to personalize with content from across Internet and a reinvention of search for the mobile phone through Yahoo! oneSearch. The innovative carousel design of the service makes it simple for consumers to navigate the selection of Yahoo! Go widgets, personal channels for email, local information and maps, news, sports, finance, entertainment, weather, photo sharing and search. As a result, millions of LG mobile device owners will be able to easily use Yahoo!’s innovative services to stay informed, entertained and in touch with their Internet community.
Through this new partnership, the companies will focus on extending their leadership in the mobile industry. LG mobile phones with Yahoo! services will be available to consumers through both mobile operators and direct distribution channels. In addition, LG and Yahoo! will explore extending Yahoo! services to LG connected consumer electronic devices.
"As consumers become more accustomed to the idea of having personalized electronic devices, we will be able to offer them the most convenient, most customized services on the largest range of products”, Paul Bae added.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 120 operations including 80 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.6 billion -- LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theater systems.
LG Electronics Mobile Communications Company is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit www.lge.com.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!’s mission is to connect people to their passions, their communities, and the world’s knowledge. Yahoo! is headquartered in Sunnyvale, California.
Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.
웹사이트: http://www.lge.com
연락처
LG Electronics Global PR, Corporate Communications
media contact: Judy Pae at 이메일 보내기 , phone: 82-2-3777-7144
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2010년 7월 26일 10:31
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