LG to Lead Global 3G Market with Latest Feature-rich Handset

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2007-02-12 19:30

Barcelona, Spain--(뉴스와이어)--LG Electronics (LG), a worldwide technology leader in mobile communications, today announced that its LG-KU250/U250 handset, a sleek and slim 3G mobile phone, was selected this year for the GSM Association’s “3G for All” campaign by a consortium of the twelve largest mobile operators during 3GSM World Congress 2007 in Barcelona, Spain.

The aim of the 3G for All project, sponsored by the GSM Association (GSMA), is to make third generation mobile networks and services available to a much wider user base. It does this by lowering costs for handset makers and their component suppliers by leveraging common requirements across operators and enabling economies of scale.

“LG is very excited about collaborating with GSMA to lead the ongoing evolution and development of 3G technology worldwide,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Through this partnership, we will bring all people closer to new mobile capabilities and they will benefit from higher-quality wireless multimedia 3G services. LG will provide them with attractive and feature-rich 3G devices while at the same time breaking price barriers for subscribers in the global market.”

As the official handset of the 3G for All campaign, the LG-KU250/U250 will be available through major operators across the globe starting this April. LG will use the campaign to strengthen and expand its presence in the global 3G market through mass supply.

“The 3G for All campaign has had a great response from both handset and chipset vendors demonstrating their commitment to work with operators to drive usage of 3G services,” said Craig Ehrlich, chairman of the GSMA. “A highly-capable device that is as attractive and cost-effective as the leading 2G multimedia handsets, the LG-KU250/U250 has clear mass-market appeal and will help fuel interest in third-generation services across the world.”

Eighteen phones from eight major handset providers were judged against eight criteria - functionality, usability, logistics, market acceptance, target price, service and support, strategic commitment and form factor. The twelve operators that selected the winning handset were Cingular Wireless, Globe Telecom, Hutchison 3G, KTF, MTN, Orange, Smart, Telecom Italian, Telefonica, Telenor, T-Mobile and Vodafone.

The LG-KU250/U250 is a 3G bar-type phone that makes it possible for customers to access a wide variety of wireless multimedia services - including video clips, audio files and other content - in less time and at a reasonable price. A supporting external memory slot makes the phone perfect for playing video and music, and its multi-tasking capability even lets customers use the phone without turning off the music. The handset, engraved with the “3G for All” campaign endorsement symbol, will be showcased at LG’s booth during 3GSM World Congress 2007.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 06657.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 120 operations including 80 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.6 billion -- LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com

LG Electronics Mobile Communications Company (LG) is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry.

LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.

웹사이트: http://www.lge.com