Samsung Delivers Power-Saving Display Driver for Plasma Screens
This new DDI offers a lower power consumption rate over conventional PDP driver ICs, and creates greater cost efficiencies by reducing the number of DDIs per panel.
“The flat panel TV industry is experiencing unprecedented growth due to consumer demand for a high-definition experience,”said Jin-Tae Kim, vice president, DDI business development team of System LSI Division, Samsung Electronics. “Our new display driver IC solution enables greater high-definition clarity for plasma screens while reducing the amount of required energy.
“First introduced in the 192-channel DDI, Samsung’s unique power-saving technology, an energy recovery circuit (ERC), is again implemented in the new 256-channel driver IC to recycle energy loss within the circuit. This new power-smart feature lowers the DDI power consumption of a conventional PDP TV by over 35 percent. Such a reduction in power eliminates the need for a separate power-saving component feature, enabling for a slimmer and lighter TV module.
Moreover, an increase in the number of channels covered per chip reduces the number of DDIs required per panel. Twelve 256-channel DDIs can now replace the sixteen 192-channel DDIs previously needed to achieve the same low power consumption in a full high definition 40-inch PDP.
According to the market forecast firm Display Search, the demand for 40” and larger PDP screens is expected to grow at a compound annual growth rate of 20 percent, from 12.25 million units in 2007 to 18.84 million units in 2010.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
For more information, please visit www.samsung.com
삼성전자 개요
삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부문, LCD 부문, 반도체 부문, 통신 네트워크 부문 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.
웹사이트: http://www.samsung.com/sec
연락처
SuYeon Chae 82-2-727-7824 이메일 보내기
올인원 PR 플랫폼
기자 발굴부터 성과 측정까지 PR 업무 시간을 절반으로
-
7월 8일 10:29
관련 분야
