LG Leads Health-Oriented Home Appliances Market
Starting from the Middle East and Africa region, where people are increasingly concerned by the significant environmental changes caused by rapid construction and development, LG is offering a new product line which enables consumers to better care for their well-being. The company has chosen this region as its first market for the line based in part on a 2006 study conducted by Synovate, a global research firm. More than 90 percent of 1,000 people in the region who participated in the survey stated that health was one of their biggest concerns today, and that they had experienced more health-related problems over the last 12 months. Respiratory, skin and nutrition-related diseases rated as most common across the region.
“LG’s launch of its healthcare line means the opening of a new era of home appliances,” said Ki-Wan Kim, president of Middle East and Africa Headquarters at the LG HealthCare Campaign launch event on April 16 at the Jumeirah Beach Hotel in Dubai. At the event, LG introduced its full health-oriented product line including air conditioners, refrigerators, washing machines, light wave ovens, vacuum cleaners and air purifiers. “In the Middle East region, health concerns are dramatically escalating due to many factors including the construction boom, increasing traffic and changes in diet. LG is expected to lead this new category of health-conscious home appliances here,” Mr. Kim added.
Ahmed Yousuf Habib Al Yousuf, CEO of Al Yousuf, commented, “As usual, LG has presented new-concept products that go beyond consumer expectations. Because health concerns have become such a hot topic in the Middle East and Africa, I believe this line will generate enormous interest.” Al Yousuf is a Dubai-based retailer which is the major supplier of LG home appliances to the region.
LG plans to expand its healthcare line products to account for 30 percent of the total home appliance market regionally, as well as double its sales revenue from the current USD 1.2 billion to USD 2.4 billion by 2010. With 20 percent total market share, LG already holds the top spot in the Middle East and Africa.
LG health-friendly products will be available from May across the Middle East and Africa, including the United Arab Emirates (UAE), Kingdom of Saudi Arabia (KSA), Iran and South Africa, and will later expand to other regions.
From their bio-enzyme filter equipped air conditioner to refrigerator that keep fruits and vegetables longer and nutrition-conscious ovens, LG’s premium home appliances are designed to enhance health, not just preserve it. The details regarding the LG HealthCare Campaign line is as follows.
Air Conditioner
Plasma Gold Plus: LG’s unique Plasma Gold Plus, equipped with a 9-level bio-enzyme filter, has enhanced purification and sterilization capabilities. When air passes through the system’s multiple filters, fine dust, mold and odors are eliminated. This process also destroys the cell walls of bacteria, killing them. Plasma Gold Plus can remove dust particles as small as 0.1 microns as well as sterilize 99.9 percent of bacteria, viruses, fungi and even odors.
Auto cleaning: By having fan and plasma operations continue for 30 minutes after shutoff, LG air conditioners automatically dry the inside heat exchanger to prevent mold and bacteria from developing. The automatic cleaning function also eliminates air conditioner odors and saves consumers from having to frequently clean the unit.
LG’s Ion Generator: Freshly added for 2007, LG new air conditioners generate negative ions to balance out interior environments, providing fresh air in the home.
Refrigerator
VitaLight™: The VitaLight™ function of LG refrigerators keeps vegetables fresher longer and helps them better retain nutrients with its interior photosynthesizing LED light. VitaLight™ function makes the vegetables inside continue to photosynthesize, so they seem like they were just picked.
Green Ion Door Cooling™: Another innovative feature is Green Ion Door Cooling™, which filters out moisture, bacteria and odors. Ions can be generated by the tourmaline applied to the inside of refrigerators. The technology uses green catechin, the same organic compound that gives green tea its anti-oxidant properties, to keep food fresh two-and-a-half times longer than normal refrigerators.
Steam Washing Machine
Steam Allergy Care: Steam cleans clothes better than water alone because its molecules are smaller than water molecules, allowing it to penetrate more deeply into fibers. More importantly, the heat from the steam eliminates germs as well as dust mites and other small parasites that live in clothes, bedding and other textiles. It also dissolves allergens and its rinsing power is four times stronger than conventional machines. This is very important to people with allergies or families with small children. Steam also removes all odors, improving personal hygiene. Due to its unique steam technology, LG’s Steam washing machine received certification from the British Allergy Foundation (BAF) for its excellence in removing allergens
Cooking Appliances- SolarDOM Light wave oven
Steam Chef: Steam Chef comprises three parts - Steamdom, Steam/Roast rack and Platter. When cooking with the Steam Chef, steam retains nutrition and moisture, keeping taste intact. Steamdom and Platter also help keep nutrition when cooking food at high temperatures.
Round Cavity: Since the inner space of SolarDOM is round instead of square, it is easier to clean.
Speed Cooking: SolarDom cooks four times faster than conventional ovens, helping keep the food’s nutrients and taste intact. This rapid cooking process minimizes harmful ingredients like cholesterol and fat while maintaining carbohydrates and protein.
Vacuum Cleaners
Hygienic Dust Control: LG’s newly developed Hygienic Dust Control prevents the “dust cloud” phenomenon that often occurs when emptying the dust bin by tightly packing the dirt together for easy removal. As the RotaBlade inside the dust bin rotates, dust is compressed into dust cakes, minimizing the chances that consumers will be exposing to the dust when emptying the bin.
Allergy Care: High Efficiency Particulate Air or HEPA filters create a healthier home by trapping even the smallest particles of dust, bacteria and fungi. HEPA filters retain 99.95 percent of dust particles sucked in by the vacuum cleaner. In 2005, the BAF certificated LG vacuums’ effectiveness for preventing allergies. This was the first time that the organization awarded certification to a vacuum cleaner.
Air Purifier
Nano Plasma Filter: Nano Plasma generates up to one million positive negative ions as needed, and eliminates noxious materials in the air such as viruses, bacteria, mold and so on. It uses hydroxide to eliminate noxious materials, so consumer can feel the freshness of a nice stroll in the forest. U.S.-based Intertek Testing Service confirmed that LG’s air purifier reduces bacterium, fungus, mold and virus after four hours.
Platinum Filter: LG Air Purifier comes with world’s first Platinum Filter that can prevent “sick home” syndrome. The filter gets rid of various harmful substances with toxic smells either from new houses or from air pollution. LG air purifier’s HEPA Filter System traps more than 99 percent of dust particles as small as 0.3 microns while preventing viruses. According to Intertek Testing Service, LG’s air purifier successfully reduces Xylene, Toluene and Benzene by up to 93 percent after only two hours’ operation.
Allergy Filter: Added to create allergy-free air, LG’s Allergy Filter uses oxygen to reduce allergen proteins in the air. In 2006, LG’s air purifiers were awarded the BAF’s seal of approval for removal of dust mites and mold around the house.
# # #
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.
LG Electronics Digital Appliance Company (DAC) is a technology leader and pioneer in home appliance convergence. LG DAC provides a total package of digital products for the home, including air conditioners, refrigerators, washing machines, cooking appliances and vacuum cleaners. LG is driving innovation in home appliance technology through products such as the world's first interactive refrigerator and the steam washing machine. LG DAC is building new growth opportunities in built-in kitchen appliances, commercial air conditioners and networked home appliances.
LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.
웹사이트: http://www.lge.com
연락처
LG Electronics Global PR, Corporate Communications
media contact: Judy Pae at 이메일 보내기 , phone: 82-2-3777-7144
올인원 PR 플랫폼
딱 맞는 기자를 쉽게 찾아 보도자료를 기사로 만드세요
-
2010년 7월 26일 10:31
관련 분야
