LG Electronics Plasma TV, Praised as ‘the World’s Best Plasma' in Sweden
LG Electronics' 42 inch premium PDP, RZ-42PY10
Christer Bengtsson, the tester for `Big Screen', said that he tested the RZ-42PY10 with HD TV material and that the picture was so good that he could not even describe it in words. Also he added if one connects his new PC with the RZ-42PY10, they will reach image heaven.
In addition to the picture quality, the RZ-42PY10 was highly valued for its elegant design. It was said that this plasma is a really nice looking piece of furniture and, without doubt, will look great in all homes that wishes for a big TV on the wall.
Furthermore, when it comes to the contrast ratings, something the industry has started to use as a weapon in marketing, the contrast of RZ-42PY10 screen is leading the market and produces a picture so dynamic that it almost make viewers fall over.
Also mentioned was its easy and simple use, burn-in washing function, picture in picture, and rich sound. 'Big Screen' made a conclusion that if someone is thinking about buying plasma, it can without hesitation recommend LGE's RZ-42PY10 which presents such an incredibly good picture quality at a reasonable price.
On the other hand, in the Northern European market, LG Electronics is predicted to boast the largest market share in sales of PDP TVs for 2004. LG was in second place (17% M/S) after Phillips (21%) during the third quarter of 2004. However, with strong sales of premium products such as XGA-grade PDP TVs and projection TVs, LG predicts to post record sales of 7,000 sets of XGA-grade PDP TVs during the fourth quarter and forecasts that it is going to take top spot in overall sales for 2004. This was made possible by LG Electronics concentrating its business capability on PDP TVs and applying core competitiveness in its digital TV-related categories such core chipsets, display parts and software.
Bum-Ki Lee, president of LGESW (LG Electronics Nordic AB), unveiled the company's strategy for Premium PDPs as follows:
"Through the occasion of attracting the attention of technology leaders on our premium PDP, RZ-42PY10, LG Electronics is going to position itself as one of the top premium brands among consumers in Northern Europe. Furthermore, strong sales of premium products will lead to margin improvement year on year in all of LGE's businesses."
LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.
웹사이트: http://www.lge.com
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