Samsung Showcases the Latest Mobile Technologies at CommunicAsia 2007
Samsung’s diverse, innovative and market-leading handsets and technologies, including its brand new Ultra Edition II range and Mobile WiMAX technology, reinforces Samsung’s position as a design-led, forward-thinking company that heavily invests in research and development to advance the market and fuel consumer demand for innovative new technologies.
Mr. Geesung Choi, President of Samsung’s Telecommunications Network Business, said :
“The introduction of Samsung’s new Ultra Edition II range is testament to our strategic focus on the premium segment. In addition, Samsung’s vision for the future of mobile technology is increasingly becoming a reality with our successful Mobile WiMAX demonstration, underlining the converged mobile device as the future hub of all communications. With our increased focus on the Southeast Asian market, we will continue to provide a wide variety of mobile phones customized for local needs.”
Key highlights from Samsung at CommunicAsia 2007 include :
ULTRA EDITION II
Building on the runway success of Samsung’s Ultra Edition range, launched in July 2006, the Samsung Ultra Edition II embodies the best of advanced technology, revolutionary mobile designs and must-have business and consumer multimedia functions with four of the slimmest, most powerful and best looking handsets in each form factor. The Ultra Edition II range consists of two stylish and functional sliders, the Ultra Edition 10.9 (U600) and the Ultra Edition 12.1 (U700), a metallic clamshell, the Ultra Edition 9.6 (U300), and a candy bar handset, the Ultra Edition 5.9 (U100). Each of these designs offer advanced features such as a 3-megapixel camera and camcorder, high-speed internet connectivity, as well as extensive multimedia and audio capabilities.
Proving that Samsung truly is at the heart of the consumer’s needs, each of these handsets incorporates innovative consumer-driven design elements to improve the user experience, including external multimedia navigation keys for ease of use and a jewel-inspired casing.
FASHION PHONE LINE UP
For design- and style-focused customers, Samsung unveiled three fashion phones reflecting the latest design trends and cutting-edge multimedia features. The SGH-E950 is a powerful 3-megapixel camera phone equipped with an improved, unique touch navigation user interface, while the SGH-E840, with its minimalist and futuristic design, boasts a super slim frame at just 10.6mm and a glossy, mirror-like surface. The SGH-J600 comes with an affordable 1.3-megapixel camera in a variety of vivid, lively colours.
MOBILE WIMAX
Samsung today also unveiled the latest mobile convergence devices ready for Mobile WiMAX technology. Samsung conducted live demonstrations of Mobile WiMAX, including various applications such as push-to-all, IP TV, and more. At this year’s CommunicAsia, Samsung proudly showcased the newly developed U-RAS Hybrid System (HS) and Converged System (CS), which offer more cost-effective system installation and maintenance by reducing the size of Mobile WiMAX Base Stations (U-RAS) and enlarging the coverage of Base Stations (U-RAS).
Learn more about Samsung’s mobile technology and handsets at www.samsungcommunicasia2007.com and visit us at Hall 3, Stand 3L3-01 at CommunicAsia, Singapore.
삼성전자 개요
삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부문, LCD 부문, 반도체 부문, 통신 네트워크 부문 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.
웹사이트: http://www.samsung.com/sec
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