LG Mobile Gets a Taste of Black Magic

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2007-07-12 11:00

Seoul--(뉴스와이어)--Following the phenomenal success of the first LG Shine handset within the Black Label Series, LG Electronics today unveils a striking addition to the LG Shine, the LG Shine ‘Titanium Black’. Boasting the same amazing features as the original LG Shine handset, the full metal bodied jacket has received a makeover, turning it a dark and sophisticated metallic grey.

The brand-new LG Shine ‘Titanium Black’ offers mobile users a stylish phone with a high technical specification. Taking influence from futuristic trends, the LG Shine ‘Titanium Black’ presents a handset with a mature and refined finish. Edgier than black and more chic than silver, LG Shine ‘Titanium Black’ combines the best of both looks and will allow both men and women to shine. Those who loved LG Shine the first time around will be clamouring to get their hands on this new addition to the range, confirming LG as style leaders.

A fully metal bodied super-slim handset, the LG Shine launched in the UK market in February 2007. The sleek design defies its high-tech functionality which includes a 2 mega-pixel camera by Schneider Kreuznach. Access to LG Shine’s menu system is by an easy-to-use multi-function scroll wheel and on board software includes a comprehensive music player (with MP3 WAV and AAC++), GPRS and EDGE network compatibility and Bluetooth.

Jae Bae, Executive Vice President of Overseas Sales & Marketing Division for LG Electronics Mobile Communications Company said, “The 2nd Black Label Series has been a phenomenal success with sales of the LG Shine reaching over 2.5 million worldwide. We are confident LG Shine ‘Titanium Black’ will continue to build on this success, taking LG Shine to wider audiences and those who favour new trends, ensuring it remains this year’s iconic handset.”

Jae Bae also comments, “The addition of the LG Shine ‘Titanium Black’ to the series will appeal to customers who demand the highest standards in style and technology. This handset takes the LG Shine to the next level, offering an elegant and stylish alternative to its predecessor.”

LG Shine ‘Titanium Black’ will be launched in the UK, France, Netherlands and Austria. It will be available in major mobile dealerships from the end of July. The LG Shine, now available in over 40 countries, has boosted LG’s presence in the ever competitive mobile market, helping establish it as a leading global mobile manufacturer.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products, DVD players.

LG Electronics Mobile Communications Company is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit www.lge.com

About LG Black Label Series

LG Chocolate mobile phones are the first handsets and LG Shine mobile phones are the second handset under the LG Black Label Series - a premium line of high-class products that represent the sensuality and style that modern consumers are demanding from their phones. LG Black Label products are so much more than just fashion or designer phones, in fact they are in a category all of their own. Amazing design combines with technical innovation to create products that are both iconic and emotionally appealing, yet also affordable.

LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.

웹사이트: http://www.lge.com