Samsung Electronics Responds to Counterfeit Cartridge Issue, Ensures Customers Have Best Possible Products
The company is redoubling its efforts to enforce intellectual property rights, investigating any manufacturers and traders who counterfeit Samsung Printing Supplies with inferior quality and no guarantees. Samsung is not only identifying and closing down illegal traders, but is also taking punitive action against counterfeit suppliers, working closely with professional investigators and police authorities.
To help limit counterfeiting, Samsung offers regular training and awareness workshops for enforcement authorities, delivering up-to-date information on how to differentiate between original and counterfeit supplies and products. These workshops are available at all times. As part of this effort, Samsung attended a technical seminar in the UAE organized by ICCE (The Imaging Consumables of Coalition of Europe Middle East and Africa), the anti-counterfeit association focusing on the EMEA markets.
Samsung’s education campaign also includes a supplies original label attached to each product package, with leaflets and point-of-purchase displays in retail stores explaining how the labeling works. In China and the MEA regions, where counterfeiting is most prevalent, Samsung is also establishing a toll-free number for consumer questions.
Furthermore, Samsung strictly counters infringements of its intellectual property rights and proactively addresses any IP infringement case that is brought to its attention. This is not only to protect the technology that Samsung invented, but to maintain the company’s global reputation as a reliable supplier. To that end, Samsung has organized a special task force and worked closely with legal and industry experts to take the most efficient actions.
“We need to respond more quickly and strictly to increasing counterfeit products,” said Mr. Hyun Dae Shin, Vice President of the Printing Supplies Team of Samsung Electronics. “The imitations have confused our customers and caused chaos in the market. We believe our constant efforts to enhance education and regulation will help to solve this problem and provide better service to our customers.”
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
삼성전자 개요
삼성전자는 반도체, 통신, 디지털 미디어와 디지털 컨버전스 기술을 보유한 글로벌 리더다. 삼성전자는 디지털 어플라이언스 부문, 디지털 미디어 부문, LCD 부문, 반도체 부문, 통신 네트워크 부문 등 5개 부문으로 이뤄져 있다. 세계에서 가장 빠르게 성장하는 브랜드인 삼성전자는 스마트폰, 디지털 TV, 메모리 반도체, OLED, TFT-LCD 분야에서 세계 선두 주자다.
웹사이트: http://www.samsung.com/sec
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Bumjoon Kwak
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