LG Incorporates Art into Technology at IFA 2007

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2007-08-30 19:00

Seoul--(뉴스와이어)--LG Electronics (LG), a global leader and technology innovator in consumer electronics, will unveil its latest products at IFA 2007, which is held in Berlin from August 31 to September 5. Under the theme of “Design Art” the company will demonstrate its latest technology innovations with stylish features.

“We at LG have been leading technology innovation for over a decade. Now we are working to attract a more stylish audience in Europe and beyond, with our intelligent, emotionally appealing products,” said Tae Bong Kim, VP of LG Electronics Design Center. “LG is now developing ‘coveted’ products, rather than just ‘needed’ products.”

LG’s showcase highlights are divided into two categories: the “Design Art” theme and industry-leading technologies. These products will allow European consumers to create a stylish living room while also embracing the latest technologies.

LG’s booth is located in Hall 11.2. Highlights of LG’s participation at IFA 2007 include:

“Design Art” Themed Products

 Design Art TV Series

The key feature of LG’s Design Art LCD TVs is a unique ring-shaped supporter, which gives the sets a distinctively modern look and feel. The line also features speakers that are covered by a special film that keeps them completely out of sight, without affecting the sound quality. These design-focused TVs provide the HD or Full HD picture quality and easy connectivity. The series offers viewers a vivid and lifelike viewing experience with LG’s exclusive XD Engine and enhanced 10,000:1 contrast ratio, creating deeper black levels and providing a fuller range of colors. With its intelligent Eye technology incorporated to optimize brightness and contrast, viewers are able to enjoy the best picture possible without eye fatigue. Marketed as “watch in style” in Europe, the Design Art TVs are true eye candy for sophisticated consumers.

 Design Art Home Theater System (Design Art Home Cinema System in Europe)

This home theater system boasts elegant champagne glass-shaped speakers and stands as well as an excellent graphic user interface. Featuring HDMI 1080p Up-Conversion and SIMPLINK (HDMI-CEC), the system guarantees the best picture-sound quality and compatibility with connected digital equipment.

Industry-leading Technologies

 Pause & Play TVs with Built-in DVR

With a 160-gygabyte digital DVRs and dual digital tuners, the Pause and Play TVs are capable of storing up to 48 hours and 10 minutes of digital high quality programming or 86 hours and 20 minutes of digital standard quality programming. Another exciting feature is dual digital tuners, which allow viewers to watch one program while recording another. Boasting sleek look, the TVs are also easy to use, right out of the box.

Other products showcased in the industry-leading technology category include the world’s first full HD 100 Hz LCD TV and the highest 100 Hz Plasma TV, Full HD MPEG4 LCD TV, External Dual HD Drive and 6X Blu-ray Disc Rewriter and 3X HD DVD ROM.

LG has previsouly won EISA awards for its Super Multi Blue, ChocolateE DVD Micro compact System and Touch Screen MP3 Player.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products, and DVD players. For more information, please visit www.lge.com.

LG Digital Display Company is the largest flat panel display manufacturer in the world, a leading producer of LCD and plasma TVs and one of the world’s top plasma module makers. While focusing on creating well designed, feature rich TVs, the company is also pushing technological boundaries to create a more exciting viewing experience. LG's product areas include: televisions and computer monitors, plasma display panels, OLED and others. LG is an official sponsor of the 60th Cannes Film Festival held from 16-27 May 2007, in Cannes, France.

LG Electronics Digital Media Company (DMC) is a leading producer of DVD players and home theater systems. It has been the world’s best-selling optical storage maker for 9 consecutive years. The company provides digitally integrated products such as audio-video systems, car infotainment, optical storage products, notebook PCs, and PDAs, and is focusing on next-generation businesses.

LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.

웹사이트: http://www.lge.com