LG Finalizes Partnerships for New Agencies for Consolidated Global Branding
The company earlier this month appointed London-based Bartle, Bogle, Hegarty (BBH) for the strategic development of its worldwide brand/product creative work and marketing communications.
All four newly selected agencies will work closely with each other to help LG globally align its consolidated marketing communications across business units and regions where the company operates. Representatives of all the appointed agencies have already met in Seoul to be briefed on their new global alliance and begin work.
“We couldn't be more pleased with our new agency partners,” said Sung-Hun Han, Head of Global Brand Marketing. “As top-notch players in each category, all our agency partners will work together on developing one single powerful LG brand globally.”
Dermot Boden, the recently appointed Chief Marketing Officer of LG has already given his full approval to the agency selection. The appointment of Mr. Boden, the former head of Pfizer Inc.’s Northeast Asian Region, is also a part of the company’s enhanced global branding and marketing efforts.
The four agencies will immediately begin their global assignments, with the first campaigns expected to launch in spring 2008.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products, and DVD players. For more information, please visit www.lge.com.
About Bartle, Bogle, Hegarty
Bartle, Bogle, Hegarty (BBH) is a full-service creative communications business with six strategically-placed regional offices across the world. Key clients include Audi, Levi s, British Airways, Axe and Vodafone. 2007 award-winning work includes Cannes Gold-winning Levi s Dangerous Liaisons, AAAA Grand Prix-winning Axe Click and more. Privately-owned, Publicis Groupe has a 49% stake in BBH Ltd.
About Y&R Worldwide
Y&R is one of the world's leading marketing communications agencies. Founded in 1923, the agency today has 165 offices in 124 cities in 81 countries around the world. Our client partners are some of the world's most prestigious global corporations, including Cadbury Schweppes, Colgate-Palmolive, Danone, Ford Motor Company and Xerox. Hamish McLennan is Chairman and CEO.
About Publicis Modem
Publicis Modem is a digital and direct marketing agency that works with world-class companies across the globe in more than 40 countries, with 250 employees. Publicis Modem offers a range of integrated marketing services, including strategy and planning; award winning creative design and execution; media research, planning and buying; search marketing; online and offline direct marketing; and technology enablement. Publicis Modem is part of the network Publicis and a member of the Paris-based Publicis Groupe (NYSE:PUB).
LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.
웹사이트: http://www.lge.com
연락처
LG Electronics Global PR, Corporate Communications
media contact: Judy Pae at 이메일 보내기 , phone: 82-2-3777-7144
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2010년 7월 26일 10:31
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