Kia Motors introduces all-new Borrego SUV

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2008-01-14 09:34

Seoul--(뉴스와이어)--Kia Motors Corporation today announced the world debut of the all-new Borrego midsize SUV (to be known as “Mohave” in some markets) at the 2008 North American International Auto Show (NAIAS) in Detroit, further bolstering its ever growing product line-up. Inspired by Kia’s “less is more” design philosophy, Borrego was intended to convey a pure and functional look. It joins Kia’s versatile and stylish range of cars and SUVs for those who enjoy active and energetic lifestyles. Set to go on sale this summer in overseas markets (domestic Korean sales commenced in early January), Borrego houses Kia’s first-ever V8 engine, making it the most powerful Kia vehicle to date.

“Kia is proud to deliver a stylish and amenity-filled SUV to consumers who are passionate about what they drive,” said Len Hunt, president and CEO of KMA. “We strive to make quality vehicles at affordable prices and the Borrego offers distinctive styling, while meeting the needs of families and those who want to infuse life into their driving experience.”

Aggressive Yet Attractive Packaging

Based on styling cues from the Mesa concept vehicle shown in Detroit in 2005, Borrego’s body-on-frame construction and muscular exterior sit on a fully independent front and rear suspension matched with coil-over springs, which provide an optimal riding experience, on- or off-road.

Flared back headlamps, an upright grille and chiseled hood project a strong presence, while optional 18-inch alloy wheels offer increased off-road capabilities.

Built on a platform with a wheelbase of 114.0 inches, an overall length of 192.1 inches and overall width of 75.4 inches, Borrego offers a roomy interior with standard three rows of seating for up to seven passengers.

Spacious, State-of-the-Art Interior

Inside, Borrego features an in-dash, six-disc CD changer powered by a 600-watt Infinity? audio system to entertain its seven passengers. Complementing the powerful audio system, Borrego comes standard with USB/iPod capabilities and is the first Kia vehicle to be SIRIUS Satellite Radio enabled with three months of complimentary service. The new midsize SUV also offers power-adjustable pedals and Kia’s first DVD navigation system as options, as well as a back-up warning system with a rear camera display.

Depending on passenger or driver needs, Borrego comes with a sliding second row for easy ingress and egress to the third row, as well as fold-flat second and third row seats to optimize cargo space.

Unparalleled Power

As Kia’s most powerful vehicle, Borrego is offered with a 3.8-liter V6 as well as Kia’s first 4.6-liter V8 DOHC engine in some markets including North America, the latter producing more than 300-horsepower. Also unique to Borrego and new to Kia is the six-speed automatic transmission mated to the V8 engine. Offered in two- and four-wheel drive, with class-leading towing of 7,500 pounds when partnered to the V8 and 5,000 pounds with the V6, the midsize SUV offers unmatched capabilities for a weekend of camping and off-roading, just as much as a sophisticated night on the town.

Standard Kia Safety

Borrego continues to offer the same unprecedented level of standard safety equipment as all Kia vehicles, with features such as advanced two-stage airbags, full-length side curtain airbags for all three rows, four-wheel disc brakes with an antilock brake system (ABS), electronic brake distribution (EBD), brake assist system (BAS), electronic stability control (ESC) and traction control (TCS), and a tire pressure monitoring system (TPMS).

Borrego also offers downhill assist control (DAC), which keeps the vehicle moving straight and steady down steep grades and helps to keep the wheels from locking, as well as hill assist control (HAC), which helps the driver move up steep inclines without fishtailing or allows the vehicle to stop uphill without sliding backward. Both functions are new to Kia.

Editor’s note: Specifications and standard equipment based on U.S version and may vary depending on country/region.

Kia Motors Corporation (www.kia.com) -- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 12 manufacturing and assembly operations in 8 countries produce more than 1.3 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 33,000 employees and annual revenues of almost $19 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.

웹사이트: http://www.kiamotors.com