Kia Motors posts 3.5% increase in 2007 global sales
Kia Cerato (Spectra)
In December, Kia’s global sales increased by 2.2% year-on-year, totaling 112,830 units. General markets and Europe returned significant year-on-year increases, selling 19,244 (31.4% year-on-year increase) and 30,047 (22.7% year-on-year increase) units, respectively. North America, China, and Korea also sold 25,946 (17.3% year-on-year decrease), 12,586 (4.7 year-on-year increase) and 25,007 (10.2% year-on-year decrease) Kia vehicles in December.
In 2007, Kia’s best-selling model in overseas markets, for the second consecutive year, is the C-segment Cerato (known as ‘Spectra’ in some markets) with 186,561 units sold, followed by the Sportage compact SUV (130,733 units), the B-segment Rio (119,993 units), and A-segment Picanto (119,799 units). The C-segment cee’d and the Sorento mid-size SUV battled out for fifth spot selling 89,510 and 89,471 units, respectively.
The cee’d, Kia’s first car designed and built by and for Europeans, had a remarkable first full twelve months in Europe and was the most decorated Korean car in European automotive history winning eight national ‘Car of the Year’-style awards, receiving numerous other magazine awards and ranking first in more than 30 comparison road tests. It also helped boost the number of Kia passenger cars sold overseas. 2007 saw 596,412 passenger cars sold, an increase of 8.2% on 2006 figures. With Kia’s reduced emphasis on commercial vehicles, RVs returned a steady growth of 2.3% with 367,020 units sold. Factoring out commercial vehicles sales, Kia sales increased by 5.9% overseas.
Hyoung-Keun Lee, Senior Executive Vice President and COO of Kia Motors Corporation, said, “Following a relatively sluggish first half, 2007 resulted in a solid performance for Kia. It has been a tough auto retail environment and, in North America, for example, with what has been predicted as the worst industry sales for a decade, Kia returned consistent and solid sales growth.
“Most of Kia’s sales fluctuations between 2006 and this year can be explained by the usual consumer patterns surrounding the phasing out of models and introduction of new ones. However, a big Kia differentiator in 2007 was the ever-growing success of the cee’d in Europe, sales of which, as expected, came into strong effect by mid-year.”
Editor’s notes:
* Global sales figures are based upon CBU export retail sales, sales from overseas plants and Korean domestic market sales.
** Includes figures from Western and Eastern European markets
***General markets include the regions of Central and South America, Asia and the Pacific, and the Middle East and Africa.
Kia Motors Corporation (www.kia.com) -- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world’s premier automotive brands. Kia’s 12 manufacturing and assembly operations in eight countries produce more than 1.3 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 33,000 employees and annual revenues of almost $19 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. Kia Motors Corporation’s brand slogan -- “The Power to Surprise” -- represents the company’s global commitment to surpassing customer expectations through continuous automotive innovation.
웹사이트: http://www.kiamotors.com
연락처
Michael Choo (이메일 보내기 ), International Communications Manager, Kia Motors Corporation, Tel: +82-2-3464-6574, Fax: +82-2-3464-6845
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2011년 1월 7일 18:32
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2010년 11월 24일 18:27