Kia’s UEFA EURO 2008TM football sponsorship encourages fans to create content online

Seoul--(뉴스와이어)--To mark the 100-day countdown to the start of the UEFA European Football Championship™ (UEFA EURO 2008™), Kia Motors Corporation, a maker of quality vehicles for the young-at-heart, announced today the rollout of interactive, user-orientated web tools on a new micro-site to help leverage its role as an official global sponsor of this year’s tournament.

Through Kia’s micro-site (http://euro2008.kiamotors.com), football fans will have an opportunity to attend a match featuring their team at this year’s tournament through Kia’s ‘Drive for Glory’ and the ‘Be Kia, Be Together’ competitions. Furthermore, young fans will have the opportunity to fulfill their dreams as a Kia Official Match Ball Carrier via a variety of events held by participating Kia dealers. Through this sole and exclusive UEFA sanctioned program, 31 selected ball carriers will personally carry the official match ball to the referees on the pitch just before kick off at every match of the UEFA EURO 2008™ tournament. Each official ball carrier and a guardian will receive a hospitality package from Kia Motors.

웹사이트: http://www.kiamotors.com

연락처

Michael Choo (이메일 보내기 ), International Communications Manager, Kia Motors Corporation, Tel: +82-2-3464-6574, Fax: +82-2-3464-6845

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