LG to Showcase Eco-Chic Living at Maison&Objet
“LG, once just an electronics manufacturer, is evolving into a lifestyle brand based on a harmony of style and technological excellence. By offering creative solutions for consumers’ everyday lives, LG’s home appliances play a critical role in promoting the core values of our corporate brand,” said Dermot Boden, Chief Marketing Officer of LG Electronics. “To achieve the ultimate goal of enhancing our brand power by emotionally engaging consumers, LG is taking fresh – and even daring – approaches to marketing. LG’s participation in Maison&Objet signifies our new direction as well as LG’s ongoing status as an iconic lifestyle brand.”
LG’s exhibition booth, designed through collaboration with style and trend forecasting agency NellyRodi Trendlab, will feature a variety of themed mini-rooms all under the umbrella banner of “Eco-Chic Lifestyle.” Visitors will have a 20-minute journey through an ideal, ecological home where LG’s stylish-yet-ergonomic appliances create perfect emotional comfort and delight. LG’s show highlights include a series of trendsetting products such as washing machines, refrigerators, air conditioners, cooking appliances, built-in appliances, TVs and home cinema systems, all connected through its industry-leading HomNet home networking service, all designed to appeal to sophisticated audiences in Europe and beyond.
“LG will fully demonstrate its design excellence though participating at Maison&Objet, the cradle of new design trends, while also establishing itself as an iconic lifestyle brand,” said Caroline Kim, Vice President of Marketing Strategy, LG Electronics Digital Appliance Company. “We are very excited about our collaboration with NellyRodi Trendlab for this exhibition. Our previous collaborations with NellyRodi have led to many successful products, such as our very popular Black series of appliances.”
LG’s booth is located at Stand R2S1 in Hall 5B now! Highlights of LG’s participation at Maison&Objet include:
Washing Machine Zone – As Clean and Green as Nature
LG has set its latest steam washing machines amidst a forest-like setting at Maison&Objet. LG’s steam washers are widely recognized as much for their energy- and water-efficiency as their washing performance. Moss, ferns, trees and enchanting artificial fireflies help reinforce these washers’ greenness. Some washers will be even redecorated with mirror mosaics to further emphasize this “back to nature” theme.
Kitchen Room Zone – A Party in the Garden
LG’s Kitchen Room Zone at Maison&Objet feels warm and lively, like in the middle of a garden. With casual dining experiences provided at the booth through cooking demonstrations, visitors will feel like they are having a party in their backyard on a clear, sunny day with close friends. People can also fully experience LG’s stylish kitchen products including built-in appliances, refrigerators and ovens.
Living Room Zone – Boudoir Style
LG has created a private resting place for its Living Room Zone. This living room can be a one-of-a-kind place for visitors as the room itself responds to their needs and conditions. The color and drape of the room, aroma inside the room and home cinema systems can all be perfectly controlled, right at their fingertips, through LG’s innovative home networking system. The ambiance of the room will give visitors the sense of being inside a lovely flower, or a private boudoir.
Air Conditioner Zone – Pure and Invigorating
In this zone, a set of five ArtCool air conditioners with changeable front panels will represent one single work of art by showing pieces of photos by internationally well-known wildlife photographers on their front panels: Antarctica by Mitsuaki Iwago and a winter tree by Shin Yoshino. Visitors will find themselves standing in a recreated snowy field, replete with walls completely covered with white faux fur, feeling like they are in very pure, untouched world.
Gateway - to the Ideal Home
Located at the threshold of LG’s booth, the Viewing Zone symbolizes a gateway to an ideal home made real by LG makes through the exhibition. With six LG6000 Scarlet TVs displaying coordinated visuals, visitors will have a glimpse into the rest of LG’s creative exhibition at Maison&Objet.
At the LG’s booth during Maison&Objet exhibition, a cooking demonstration will take place four times a day, offering special dishes cooked by a professional chef from Potel et Chabot using LG’s light wave SolarCUBE oven. In addition, LG will offer a trendy water bar and rest area for special guests, including visiting journalists, to further enhance the experience of enjoying a modern lifestyle with a sense of nature and peace of mind.
Maison&Objet, founded in 1995, is one of the world’s biggest and most influential international exhibitions on home style and interior trends. The exhibition is held in Paris-Nord Villepinte, on the outskirts of Paris, two times a year, in January and September. In 2007, Maison&Objet had more than 100,000 visitors from 132 countries, including approximately 67,000 industry guests such as design researchers, certified architects, interior designers, decorators and hotel and spa professionals. The now! Hall at Maison&Objet is a must-see place for visitors and journalists, as it features new and trendsetting works by renowned designers from all over the world.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.
About LG Electronics Digital Appliance Company
LG Electronics Digital Appliance Company is a global leader in the home appliance industry, dedicated to enhancing consumer lifestyles through its stylish and advanced products. The company provides a total package of trend-setting products, including air conditioners, refrigerators, washing machines, cooking appliances and vacuum cleaners. LG Digital Appliance Company is encouraging technology innovation through products such as the world's first interactive refrigerator and its steam washing machine, as well as building new growth opportunities in built-in kitchen appliances, commercial air conditioners and networked home appliances. In 2007, the company registered US $ 12.6 billion in sales, and currently has over 21,000 employees worldwide.
LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.
웹사이트: http://www.lge.com
연락처
LG Electronics Inc.
Corporate Communications
Sally Lee
+822 3777 6483
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2010년 7월 26일 10:31
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