LG Kicks Off Mobile World Cup Competition

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2008-10-28 11:00

Seoul--(뉴스와이어)--It’s time to start exercising your thumbs as LG Electronics, a worldwide technology and design leader in mobile communications, launches the LG Mobile World Cup, giving participants a chance to show off the speed and accuracy of their text messaging skills. The competition began in Korea on October 27 and in Brazil closer to the end of the year.

This annual global competition allows competitors from across the world to battle against their peers to determine who can send text messages the fastest without mistakes. The competition will begin with a series of national contests, the winners of which will be qualified to participate in regional championships. Finally, regional champions will face off in the last round of the LG Mobile World Cup for the title of “The World’s Fastest Texter.”

“Text messages are fast, affordable and a lot of fun,” said Dr. Scott Ahn, President & CEO of LG Electronics Mobile Communications Company, “More people, especially young people, communicate by text message far more than they do by making phone calls. We’ve organized this global event to help show everyone how easy it is to send text messages and build excitement about it.”

According to market research company Gartner, text messaging is expanding at an explosive rate. This year, people will send an estimated 2.5 trillion text messages and this number is expected to surpass 5.6 trillion by 2012. For perspective, every people will send about 6.7 billion text messages per day this year.

LG has responded to the rise in popularity of text messaging by coming out with a number of new phones that include easy to use QWERTY keyboards, similar to the keyboards found on computers. As of September, LG had sold more than 13 million of these handsets in North America, since introducing them in 2006. Some of the hottest selling models include enV2 (LG-VX9100), Rumor (LG-LX260) and Voyager (LG-VX10000), with consumers buying over 1 million of each. In Europe and Asia, LG’s KS360 has attracted buyers with its rainbow of color choices and easy internet access.

This is the first year that LG has expanded the Mobile World Cup competition beyond of North America, and this year the competition also welcomes participants from Korea and Brazil. Next year LG will allow even people from a total of 12 countries to participate and three more countries will be added to the mix in 2010. The same year, LG plans to invest nearly USD 20 million in the events.

For the past two years, LG has held LG National Texting Championships in the U.S. and Canada. These competitions drew huge numbers of participants, eagerly competing for the title of “The Fastest Texter.”

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communication Company (LG) is a leading producer of mobile handsets. LG creates handsets that provide optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. With advanced wireless solutions, LG is rapidly expanding its presence and market share globally. For more information, please visit www.lge.com.

LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.

웹사이트: http://www.lge.com