2008 CKI Idea Competition for College Students

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2008-11-17 11:04

Seoul--(뉴스와이어)--Citibank Korea Inc. (CEO: YK Ha, www.citibank.co.kr) is hosting an idea competition for college (graduate school) students.

Applicant may choose and present ideas on one or more themes from the four options: ▲ Internet banking users acquisition and activation plan according to customers' life cycle ▲ How to effectively promote International Cash Card to students or travelers ▲ PR strategy using online communities or blogs ▲ Card product proposal for college students.

Students of 2-year college or university and graduate school are eligible to participate. Any college students with creative idea could take part in the competition, and the ideas should be submitted between Nov 17 ~ Dec 14, 2008. Applicants could download the template from CKI website (www.citibank.co.kr), fill out the proposal for the selected theme(s) and submit to ideaciti@citi.com.

Winners will be announced on January 23 through CKI website. KRW 1 million and certificate will be awarded to the 1st place winner, KRW 500,000 and certificate to two runner-ups, and KRW 50,000 worth of book certificate to ten 3rd place winners.

CKI is hosting this event to utilize young generation’s creative ideas to practice Customer First and Customer Satisfaction. CKI remarked that it hopes this event could serve as an opportunity to understand college students, potential clients, more.

You can visit CKI website (www.citibank.co.kr) or call 2287-2164 for details of this competition.

About Citibank Korea Inc.

Citibank had opened its first branch in Korea in 1967, and was born newly as Citibank Korea Inc. (CKI) through integration with KorAm Bank in 2004. CKI serves customers at 231 branches (as of September 2008) in Korea by providing the first class financial products and services based on the various products and know-how of Citi with global network including more than 100 years of history and 200 million customers in more than 100 countries. CKI delivers new financial world to the customers through development of innovative financial products and services, encompassing from corporate and investment banking to consumer banking, private banking, and wealth management. Furthermore, Citibank Korea Inc., as a responsible corporate citizen, conducts diverse community activities in the areas of financial education, next generation education, woman, diversity, community, and environment consistently in corporation with sound non-profit organizations.

웹사이트: http://www.citibank.co.kr