Time to Wear Your Messages...Exclusive form of sophistication and style in contemporary mobility

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2008-11-19 09:30

Seoul--(뉴스와이어)--LG Electronics (LG) and PRADA provide a new mobile trend with the ‘PRADA Link’ (Model: LG-LBA-T950), a new wearable wrist accessory to accompany the latest edition of the PRADA Phone by LG (Model: LG-KF900). A collaboration that reveals innovation once again by LG and PRADA, this product represents the evolution of fashion focused handsets and challenges the industry with new perspectives and a creative approach.

With LG’s technology prominence, the PRADA Link is set to revolutionize the way people use their mobile phones. It is a remarkable device that wirelessly synchronizes with the latest PRADA Phone by LG via Bluetooth technology. Once paired with the phone, the PRADA Link alerts users either by sound or vibration to incoming calls, SMS messages, Caller ID, and alarm notifications without having to take the handset out of the bag or pocket. A security feature on the PRADA Link is also available to alert users when the handset is out of range.

With easy connection and even simpler operation, LG and PRADA once again push the boundaries of style and technology.

The PRADA Link‘s cachet belongs with the world’s cutting edge timepieces. Inspired by the understated design philosophy of the PRADA tradition and crafted by paying attention to the finest details, this aesthetically pleasing timepiece is made with a full metal body and tempered glass, wrapping gently around the wrist with a set of leather straps. LG and PRADA’s digital chronograph seamlessly synchronizes automatically to reflect global standard time zones.

For further information, please visit www.pradaphonebylg.com

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is perusing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lge.com.

About PRADA Group

The PRADA Group is one of the world’s leading companies in the luxury goods market. Through the Prada, Miu Miu, Church’s and Car Shoe brands, the Group manufactures and markets high-quality handbags, leather goods and accessories, footwear, ready-to-wear, eyewear and fragrances. Its products are sold in 78 Countries around the world through 211 directly operated stores and a network of selected, high-end multi-brand shops and luxury department stores. The Group relies on 16 production plants, 14 located in Italy and 2 in Great Britain (for Church’s) and on 6,900 employees worldwide. Group’s revenues in 2007 reached 1.7 billion Euros.

LG Electronics 개요
LG Electronics Inc., (KSE: 06657.KS) is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theatre systems. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information, please visit www.lge.com.

웹사이트: http://www.lge.com