DRAMeXchange Survey Result: Dell, Lenovo and HP the primary choice in China market

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2008-12-11 13:20

Taiwan--(뉴스와이어)--According to DRAMeXchange, 2008 China NB market scale is estimated to reach 8.5 M, and accounts for 6.5% of the global NB market, which is 130M include Netbook. Although the contribution of its scale to the global NB shipment is still limited, while China is still an emerging market and with the lower than 28% NB penetration rate, which is far lower than the global average 50%, it is expected that after the U.S. and Europe, China will be another major source of the NB growth. Therefore the branding NB vendors never ignore this market.

Based on the result of “China NB Market Survey”, done by DRAMeXchange and Avanti Research Partners, the top five consumer brand preference are Dell, Lenovo, HP, ThinkPad, and Asus. (*This survey defined ThinkPad as a brand). This result is close to the list of the top five NB shipment vendors in China, which are Lenovo, Dell, HP, Asus, and Acer. The major difference is Acer which is on the top five shipment list but not in the brand preference list.

The questionnaire surveyed twelve factors that influenced consumers’ purchase of NB. The number one factor was price, the second was CPU, and the brand concern fell behind as number seven. Since PC is a mature product and the performance/price ratio is the major concern of consumers. The worldwide number three NB vendor Acer, which often utilizes low price strategy, applies it again in the China market without hesitation. That’s the reason why it was not on the list of top five brand preference but still got consumers’ attention by high performance/price ratio.

In addition, it's not difficult to find the price allocation of the NB purchased by the consumers. Under the uncertainty of the recession, the low price products became more attractive. The products fell in the price range between 4,000 to 6,000 RMB reached 51% of the market share. Comparatively, the portion of NB above 6,000 RMB decreased while the price increased. Although the China NB market may become one of the regions with rapid growth, the trend of low price is in sync with the rest of the world.

For more information on the research report (in simplified Chinese only), please contact liliahuang@dramexchange.com

About DRAMeXchange

DRAMeXchange is a global leading provider of market intelligence, in-depth analysis reports and consultant services on major electronics components. Our company consists of 3 major research divisions---DRAMeXchange, WitsView and LEDinside, which cover the DRAM, NAND Flash, PC and display research sectors.

In the year 2000, the company started to deliver market intelligence services under the name of DRAMeXchange technology. This included the current business environment, real-time spot trading prices, market trends, capital spending and wafer capacity trends, the impact of DRAM/flash memory products on the market, and other relevant PC industry information. You can learn more about DRAMeXchange by visiting www.dramexchange.com.

About WitsView

Founded in the year 2004, WitsView, a subsidiary brand of DRAMeXchange, is composed of a team of TFT-LCD industry experts. The research field covers the development and market trend of upstream components, mid stream panels and downstream system integrators and retailers. For more about WitsView, please visit www.witsview.com.

About LEDinside

LEDinside is a subsidiary division of DRAMeXchange Tech Inc. LEDinside provides LED (light-emitting diode) research to users. LEDinside covers the technology development, market trend, and financial information of the LED industry both on a global and regional basis. Additional information can be found at www.ledinside.com.

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